THOUGHT LEADERSHIP

Blog Posts

108 Blog Carnival: Visual Content Marketing

February 28, 2013 by Randall Craig

Reading takes too much time. It is so much easier to flip through the pictures to get the gist than read the words.  This is the foundation of Visual Content Marketing.  Using crafted images to hold – for just a moment – the consumer’s fleeting attention. Impacting more than business, Visual Content Marketing caters to […] read more

Trust Over Time

February 22, 2013 by Randall Craig

How long does it take you to make a sale?  And is it faster when you use traditional marketing and sales techniques, or Social Media-based ones? In the traditional marketing and sales arena, advertising informs prospective customers about a product or service. Those that need it will show up and buy it. In the more […] read more

Love at first “site”: 14 must haves for your website

February 14, 2013 by Ashish Malik

Who doesn’t want their suspects, prospects and other website visitors to fall in love with their site? As in real life, first impressions matter. So, with that in mind, here are 14 must-haves for any website in 2013: Objective: What is the purpose of your website? Is it to sell your product or service or […] read more

Finding Your Tribe

February 7, 2013 by Randall Craig

Do you actively seek out different opinions than your own, or unwittingly reinforce your personal world-view by only consuming “agreeable” content? While we may think it is the former – who doesn’t have the self-image of being open-minded – too often we live in a bubble. The promise of the social web was connection and […] read more