Can “Branded Content” Build Brands?

Back in the early days of journalism, there was a clear distinction between the “news” and paid advertisements. It was considered of the highest ethical imperative that journalists could not be “bought” or even influenced – by an advertiser looking to make a large ad purchase, or a threat to pull their dollars. If a […]

The Social Bubble: Finding Your Clan

Do you actively seek out different opinions than your own, or unwittingly reinforce your personal world-view by only consuming “agreeable” content?

Streamlining Social Media: Costly or Gone

LinkedIn

There is no question that LinkedIn is one of the most powerful networking platforms around. It connects, credentializes, and recruits. It provides a glimpse into the professional lives of those we know, and those we don’t.

Setting Yourself up For ROI

How do you determine the ROI on your marketing and sales investments? The standard formula is simple: divide the return, less investment, by the investment. A marketing campaign costs $1000, and reaches out to 1000 prospects. Five per cent of these respond, generating $1000 profit, for an ROI of zero: (1000-1000)/1000. If the profit is $1500, then ROI is 50 per cent, if profit is $500, then the ROI is negative.