THOUGHT LEADERSHIP

Blog Posts

Can “Branded Content” Build Brands?

January 26, 2016 by 108 Ideaspace

Back in the early days of journalism, there was a clear distinction between the “news” and paid advertisements. It was considered of the highest ethical imperative that journalists could not be “bought” or even influenced – by an advertiser looking to make a large ad purchase, or a threat to pull their dollars. If a […] read more

The Social Bubble: Finding Your Clan

January 20, 2016 by 108 Ideaspace

Do you actively seek out different opinions than your own, or unwittingly reinforce your personal world-view by only consuming “agreeable” content? read more

Streamlining Social Media: Costly or Gone

January 11, 2016 by 108 Ideaspace

There is no question that LinkedIn is one of the most powerful networking platforms around. It connects, credentializes, and recruits. It provides a glimpse into the professional lives of those we know, and those we don’t. read more

Setting Yourself up For ROI

January 5, 2016 by Randall Craig

How do you determine the ROI on your marketing and sales investments? The standard formula is simple: divide the return, less investment, by the investment. A marketing campaign costs $1000, and reaches out to 1000 prospects. Five per cent of these respond, generating $1000 profit, for an ROI of zero: (1000-1000)/1000. If the profit is $1500, then ROI is 50 per cent, if profit is $500, then the ROI is negative. read more