THOUGHT LEADERSHIP

Blog Posts

Becoming an Efficient Thought Leader

August 28, 2017 by 108 Ideaspace

One of the more popular thought leadership “strategies” is to create relevant, provoking, leading-edge content.  Not only does this provide evidence of the thought leader’s special knowledge, but it also helps attract new followers, through sharing (social and real-world), and through discovery (Google, conference speeches, and publicity.) The most successful thought leaders recognize that this […] Read More

Blogging: 17 Ways to Increase Engagement

March 29, 2017 by 108 Ideaspace

Receiving engagement on a blog post is not as simple as you may think. Yet how do you generate meaningful conversation, and receive, likes, comments and shares? Here are 17 ways to drive more users to your blog, and increase their engagement with it: Write great content.  If you write poorly, or have uninteresting, uninsightful […] Read More

Three Fundamental Factors that Generate Engagement

March 3, 2017 by 108 Ideaspace

Organizations tend to invest heavily in tasks known to provide a high return on investment. In the same light, many organizations spend resources to foster engagement on social networks, frequently posting content that is relevant and valuable. They monitor their analytics to measure the effectiveness of their strategy.  The logic behind such social media plans is […] Read More

Two Challenges Marketers Face

March 2, 2017 by 108 Ideaspace

Today, digital has eclipsed the traditional marketing channels. Traditional marketing practices still take place, however, the growth of technology (the internet, websites and social networks) has greatly altered the marketing landscape. These new digital channels are affective largely due to their social nature. In addition to the engagement that digital channels provide, there is one more difference between […] Read More

Governance and Digital Transformation

March 1, 2017 by 108 Ideaspace

Digital encompasses the broad range of technologies from the web, to mobile, to marketing automation and CRM, to social media, and more.  It encompasses internal collaboration, external marketing, and client service.  It consumes a large and growing investment in technology, and plays a core role in marketing. And, digital also informs, engages, transacts, and transforms […] Read More

How Secure is your Website?

February 28, 2017 by 108 Ideaspace

Website security is central to the profile of each brand.  If a hacker gets into the website or prevents access to it, your brand is tugged into a very difficult place: trust suffers.  Even worse, if data is copied or stolen, your reputation is definitely in crisis.  You appear either incompetent, careless, or uncaring.  Though the media […] Read More

Fostering Relationships with your Stakeholders

February 22, 2017 by 108 Ideaspace

To achieve a particular objective, organizations will often invest in a focused campaign. One that has a beginning, middle, and end.  Its results can be measured and when the results come back, it will either be a success, or it will not.  Sadly, the question of could the campaign have done better rarely get asked.  Even more […] Read More

Million-choice World

February 15, 2017 by 108 Ideaspace

The world is “shrinking” as a result of technology and the powerful connections and immediate interactions it permits us to carry out. With the world more interconnected, we are more aware of other cultures, practices, successes and failures. We know what is available to us and can create demand to have foreign products imported for our […] Read More

Taking action vs. Taking Time to Think

February 1, 2017 by 108 Ideaspace

Taking action to achieve goals, objectives and deadlines is integral to each organization. Actions, or the implementation of a strategy and plans, are all necessary for organizational, professional and personal success. However, in completing an action or implementing a plan, is something lost in the process?  Said another way, is the path to achievement exclusively achieved through […] Read More

Social Media: Mitigate Unwanted Risk

January 18, 2017 by 108 Ideaspace

No one wants to have a social media crisis on their hands. Does your organization have a policy or plan in place to manage your social media sites and activities, and mitigate unwanted risk?  Through taking the proper steps to manage social media; training, a strict policy or changes of the internal process, many risks […] Read More