THOUGHT LEADERSHIP

Blog Posts

GDPR and you: Part 2

May 16, 2018 by 108 ideaspace

In our first post on GDPR, we covered what GDPR is and why you should not ignore it even if you don’t do business with EU citizens. In this post, we will make some tactical recommendations to ensure compliance. If you are new to GDPR, please refer to Part One. Recommendations for Email Marketing/Marketing Automation systems: […] Read More

GDPR and you: Part 1

May 9, 2018 by 108 ideaspace

The GDPR (General Data Protection Regulation) rules go into effect on May-25th. Do you know whether GDP applies to you or not? GDPR is all about how businesses worldwide collect, store, and monitor data of all types. Over the last number of years there has been an influx of technologies (Websites, CRMs, Email Marketing, Marketing […] Read More

Eight email marketing letters

May 2, 2018 by 108 ideaspace

Do you use email every day for marketing and outreach?  Not every email is the same – there are a number of different types, each with a different goal.  How many have you used?  Great marketers know that using the right stimulus at the right time will yield the desired results.  Using marketing emails inappropriately will only annoy the recipient – […] Read More

A Different Market Research

April 25, 2018 by 108 ideaspace

You invest in events, send out emails, educate, and send invoices. But how well do you really know your target audience? Beyond the basic demographics, perhaps not as well as you might think. Do you capture the answers to these questions? If asked to describe your organization to a third party, do you know what […] Read More

A Motivating Web Call to Action

April 18, 2018 by 108 Ideaspace

Have you ever been in a situation where someone has used a word that seemed wrong?  Or maybe out-of-place, suboptimal, or or ill-considered?  Each of these means something slightly different, and each tugs a slightly different emotional chord.  The words we choose have a direct impact on the recipient’s state of mind, and their motivation […] Read More

Generating ROI: The Other 95%

April 7, 2018 by 108 Ideaspace

How do you determine the ROI on your marketing and sales investments? The standard formula is simple: divide the return, less investment, by the investment. A marketing campaign costs $1000, and reaches out to 1000 prospects. Five per cent of these respond, generating $1000 profit, for an ROI of zero: (1000-1000)/1000.  If the profit is […] Read More

Social Infrastructure

March 29, 2018 by 108 Ideaspace

Look around, and you are surrounded by advertisements: which ones catch your eye?  Likely, the ones that are the loudest.  Unfortunately, the race to the loudest is making it hard for anything to get through. One of the key reasons for corporate interest in Social Media is that it is a completely new channel, one with a volume […] Read More

Social Media Manners Matter

March 16, 2018 by 108 Ideaspace

There is so much written about what TO do with Social Media, there is so little written about what NOT to do. More than any other medium – telephone, written letters, email – Social Media is incredibly risky. Whatever you write can be broadcast worldwide, is archived forever, and can have an impact well beyond […] Read More

Becoming an Efficient Thought Leader

August 28, 2017 by 108 Ideaspace

One of the more popular thought leadership “strategies” is to create relevant, provoking, leading-edge content.  Not only does this provide evidence of the thought leader’s special knowledge, but it also helps attract new followers, through sharing (social and real-world), and through discovery (Google, conference speeches, and publicity.) The most successful thought leaders recognize that this […] Read More

Blogging: 17 Ways to Increase Engagement

March 29, 2017 by 108 Ideaspace

Receiving engagement on a blog post is not as simple as you may think. Yet how do you generate meaningful conversation, and receive, likes, comments and shares? Here are 17 ways to drive more users to your blog, and increase their engagement with it: Write great content.  If you write poorly, or have uninteresting, uninsightful […] Read More