108 Blog

Repurpose or Repeat?

June 5, 2020 by Randall Craig

Have you ever considered how many ways there are to express one of your ideas? Here’s a short list: A book A whitepaper A case study A brochure A blog post A newspaper op-ed A voice message or phone call A tweet A magazine article A TV series A documentary A sitcom A news commentary […] Read More

Remember First, Second, Third

May 29, 2020 by Randall Craig

Many blogs I read I don’t like – the posts have no interest to me. Have you ever read a blog posting or listened to a presentation where the topic didn’t resonate, or where you felt excluded? If so, the writer made a common mistake: “you” were squeezed out by “I”. John Smith had travelled the world, […] Read More

Seven Disruptive Business Models

October 26, 2018 by 108 Ideaspace

Do you see your website, CRM, social media, and other digital initiatives as a way to improve service levels, market your organization, or be a central part of your thought leadership strategy?  While important, at best these are tactical approaches:  too often the bigger opportunity of digital transformation is ignored. This isn’t surprising, as digital initiatives are often driven from […] Read More

Branding and Web Security

October 3, 2018 by 108 Ideaspace

What determines the confidence in your brand?  Yes, the visual identity and what people see.  And yes, the experience and interaction people have, both online and in the real world.  And yes, the social media (and traditional media) buzz – both positive and negative.  But there is another factor, hidden from most marketers, that can […] Read More

Re-looking at the rush to digital

September 16, 2018 by 108 Ideaspace

Does the trend to digital mean that traditional communications are effectively… dead?  That all of your traditional communication tools (newsletters, magazines, brochures, booklets, etc) are destined for the trash heap?  One only needs to look at the sorry plight of the newspaper business to see that the future doesn’t look rosy. The world has changed. Or have we […] Read More

Websites: strategic assets or the newest commodity?

July 17, 2018 by 108 Ideaspace

There is an old “joke” in the web development world that is both funny and sad:  What is the difference between a $20,000 website, a $200,000 website, and a $2 million one?  Answer:  The gullibility of the client. In 24 years of building websites, we have yet to meet a gullible client, which is why […] Read More

Bloated Websites: Transparency vs. Accessibility

June 6, 2018 by 108 ideaspace

How often are you frustrated by websites that have so many pages, it is impossible to actually find anything? Unfortunately, this is all to common of a complaint.  Websites are often used as corporate dumping grounds for every bit of information from every new initiative, often spanning backwards into the decades.  And every time the website is […] Read More

So, what is “Digital Transformation”? 12 trends that are shaping the future

May 30, 2018 by 108 ideaspace

In the field of Marketing, every few years there is a term that gains a lot of popularity. A few years ago everyone was talking about Social Media. And now, everyone is talking about Digital Transformation. Here are a few definitions of Digital Transformation that we often hear from our clients or our client say […] Read More

GDPR and you: Part 3

May 23, 2018 by 108 ideaspace

In our first two blog posts about GDPR, we covered what GDPR is, why it is important, and what some of the tactics are that you can use to ensure compliance, especially if you have a website and use Marketing Automation/Email Marketing Systems. In this post, we give you some guidelines around the updates to […] Read More

GDPR and you: Part 2

May 16, 2018 by 108 ideaspace

In our first post on GDPR, we covered what GDPR is and why you should not ignore it even if you don’t do business with EU citizens. In this post, we will make some tactical recommendations to ensure compliance. If you are new to GDPR, please refer to Part One. Recommendations for Email Marketing/Marketing Automation systems: […] Read More