THOUGHT LEADERSHIP

Blogging

Blogging: 17 Ways to Increase Engagement

March 29, 2017 by 108 Ideaspace

Receiving engagement on a blog post is not as simple as you may think. Yet how do you generate meaningful conversation, and receive, likes, comments and shares? Here are 17 ways to drive more users to your blog, and increase their engagement with it: Write great content.  If you write poorly, or have uninteresting, uninsightful […] Read More

Social Relevance: Amplifying Your Message

May 19, 2016 by 108 Ideaspace

No one cares about you – they care about how you can solve their problems. Write for your readers.

These two expressions epitomize the most important marketing (and social media) concept: relevance. How often have you seen a post, picture, tweet, or comment that adds zero value? Or where the signal-to-noise ratio is, well, noisy? Read More

A Synergistic Blogging Strategy

November 10, 2015 by Randall Craig

Many people are interested in blogging, particularly if they have special expertise. Yet, the precise subject of the blog usually eludes them. Choose the wrong subject, and you’re stuck with it, and because of Google, it sticks to you… forever. Read More

[Top 10 List] Content Marketing Planning

October 13, 2015 by Randall Craig

How is your content planning for the year coming along? Or, perhaps the plan is in place, but you are now looking at a blank page, with an old-fashioned case of writer’s block. Fear not, as we have collected the top ten posts on content creation and inbound marketing. Read More

Preventing Plagiarism

September 28, 2015 by Randall Craig

Are you an information thief? Have you ever plagiarized, pilfered, or “borrowed” someone else’s knowledge or reputation? And has someone ever done this to you? Read More

Writing for Results: 3 Blog Archetypes

July 28, 2015 by Randall Craig

Have you noticed that each magazine, newspaper, and TV news show has its own style? They do so because style builds brand equity with their target audience. But look underneath the glitz of style, these pros have structured each story almost exactly the same. They understand the power of the archetype. Read More

24 Branded Content Suggestions

June 30, 2015 by Randall Craig

Branded content can be loosely defined as content produced by an organization with two discrete (and overlapping) goals: to engage the ultimate content consumer, and to drive an organizational goal – often brand-building, competitive differentiation, or sales. Read More

17 Ways to Great Social Engagement

May 31, 2013 by Randall Craig

Have you ever been disappointed with the engagement level of your blog? Have you decided that this year something “better happen”, to make it all worthwhile? If so, you’re not alone. Read More

Content Marketing and Thought Leadership

April 4, 2013 by Randall Craig

One of the most important – and one of the newest – elements of a modern marketing strategy is Content Marketing.  The idea is that if your “content” is everywhere, then would-be clients would be easily attracted to you. Unfortunately, many marketers miss a crucial aspect of this: that the content must be valuable in […] Read More

108 Blog Carnival: Visual Content Marketing

February 28, 2013 by Randall Craig

Reading takes too much time. It is so much easier to flip through the pictures to get the gist than read the words.  This is the foundation of Visual Content Marketing.  Using crafted images to hold – for just a moment – the consumer’s fleeting attention. Impacting more than business, Visual Content Marketing caters to […] Read More