THOUGHT LEADERSHIP

Blog Posts

How Secure is your Website?

February 28, 2017 by 108 Ideaspace

Website security is central to the profile of each brand.  If a hacker gets into the website or prevents access to it, your brand is tugged into a very difficult place: trust suffers.  Even worse, if data is copied or stolen, your reputation is definitely in crisis.  You appear either incompetent, careless, or uncaring.  Though the media […] Read More

Fostering Relationships with your Stakeholders

February 22, 2017 by 108 Ideaspace

To achieve a particular objective, organizations will often invest in a focused campaign. One that has a beginning, middle, and end.  Its results can be measured and when the results come back, it will either be a success, or it will not.  Sadly, the question of could the campaign have done better rarely get asked.  Even more […] Read More

Million-choice World

February 15, 2017 by 108 Ideaspace

The world is “shrinking” as a result of technology and the powerful connections and immediate interactions it permits us to carry out. With the world more interconnected, we are more aware of other cultures, practices, successes and failures. We know what is available to us and can create demand to have foreign products imported for our […] Read More

Taking action vs. Taking Time to Think

February 1, 2017 by 108 Ideaspace

Taking action to achieve goals, objectives and deadlines is integral to each organization. Actions, or the implementation of a strategy and plans, are all necessary for organizational, professional and personal success. However, in completing an action or implementing a plan, is something lost in the process?  Said another way, is the path to achievement exclusively achieved through […] Read More

Social Media: Mitigate Unwanted Risk

January 18, 2017 by 108 Ideaspace

No one wants to have a social media crisis on their hands. Does your organization have a policy or plan in place to manage your social media sites and activities, and mitigate unwanted risk?  Through taking the proper steps to manage social media; training, a strict policy or changes of the internal process, many risks […] Read More

Amplify your Brand with “Brand Transfer”

January 11, 2017 by 108 Ideaspace

As the market is increasingly saturated with innovative ideas and products, how do organizations maintain a competitive edge and stay afloat?  In addition to traditional and digital advertisements or social media mentions, is there another mechanism to build your organization’s brand? One that yields powerful positioning advantages, increasing your brand reach and awareness, while costing significantly less than […] Read More

Mobile First: What You Need to Know

January 4, 2017 by 108 Ideaspace

Mobile search is increasingly used in place of desktop.  As of January 2017, Google indexes sites on mobile first, instead of desktop.  How well does your website fare? Have you ever experienced mobile search where the website does not shrink to fit the screen, or permit you to expand it to read the content?  Are […] Read More

Digital Influence: Are you a Thought Leader, Really?

December 29, 2016 by 108 Ideaspace

We hear the term “influencer” in daily conversation – but who exactly does it refer to? And how does one gain the status of being considered one? Influencers are incredibly powerful for two main reasons: 1) they can dramatically increase the reach of your brand, and 2) they can introduce you to new clients through their […] Read More

Building a Great Website: 11 Tests before Go-Live

December 15, 2016 by 108 Ideaspace

Testing is central to the process of website creation, but many marketers rarely examine this critically important step. When done properly, testing is time-consuming. Thus, when the schedule (or budgets) are tight, unfortunately, testing is the first thing to go. And when this happens, errors creep in that can destroy user trust, and damage long-earned brand equity. All […] Read More

Sales, Marketing, and the Relationship Curve

December 1, 2016 by 108 Ideaspace

Have you ever felt that you were being “sold” to? Perhaps from a slightly-too-pushy salesperson or an over-the-top marketing campaign?  If so, you are not alone. This reaction occurs because the marketing is aimed at answering the wrong question, or because the marketing activities do not take your emotional needs into account. The question then, is why – […] Read More