THOUGHT LEADERSHIP

Blog Posts

Brand Velocity and Momentum Marketing

November 30, 2016 by 108 Ideaspace

What defines a successful marketing campaign?  Beyond the obvious (ROI), it is the momentum that each campaign can build. Consider that a single marketing campaign is little different from driving a car up a hill. The largest SUV or the fastest luxury sports car have the same battle: gravity – let off the gas, and they will both eventually slow down, […] Read More

Marketing Methodology, Standardization, Effectiveness and Efficiency

November 16, 2016 by 108 Ideaspace

Have you ever wondered how KPMG, Baker & McKenzie, or any global advisory firm provides the same quality of work, no matter the jurisdiction? Or how, Subway, Starbucks or any global retailer guarantees both consistent service and consistent food quality? Behind every successful advisory engagement and delicious sandwich or beverage is one thing: methodology. Methodology […] Read More

Driving Sales from Social Strategy

November 2, 2016 by 108 Ideaspace

Yes, social media improves client or member engagement,  and brand awareness, but wouldn’t it be nice if Social Media could actually grow revenue as well? Here are four ways that Social Media can be used to sell services. Create a business Profile: While some people think of their own profiles as “personal” or “private” they are not. To ensure that prospective clients […] Read More

Building an internal brand: the Intranet Maturity Model

October 26, 2016 by 108 Ideaspace

Marketers look to advertising campaigns, the web, a logo, and earned media to build their brands.  But these are all external: how might you do it within the organization? One of the most important systems within an organization is the intranet.  While the external website is usually driven by marketing, the intranet is usually driven by the […] Read More

Loyalty and Referrals: Looking beyond the Relationship Chain

October 11, 2016 by 108 Ideaspace

Relationships are integral to all aspects of our life, both personal and professional.  Organizations cannot market a product or service without establishing a relationship founded on trust, transparency and credibility. The Relationship Curve model describes how relationships improve over time: the target (prospective client, prospective member, prospective employee, etc) moves through the stages of awareness, preference, trial, and […] Read More

Marketing Automation: Nine Key Sequences

September 30, 2016 by 108 Ideaspace

During the early years of the internet, building “the list” was a best practice for email marketing. Companies sent sales offers and buzz-worthy content to their contacts and a certain number of recipients would convert. Funds were transferred automatically into these companies accounts, as the list was monetized. Today, however, there are a number of reasons why this strategy is […] Read More

Mobile App or a Mobile site: Pros and cons

September 20, 2016 by 108 Ideaspace

With the majority of users accessing and searching content via their mobile devices and tablets, there are now two key questions that organizations are asking: “Do we or do we not need a mobile App?” And, “If we have a mobile (eg responsive) website, do we actually need a mobile app as well?” Today we will discuss the […] Read More

Lipstick on a Pig: Is this the new Social Media?

August 31, 2016 by 108 Ideaspace

You may be one of those unlucky individuals who cannot “do” any social media at work. Not because you don’t know how, or don’t want to, but because your workplace policy prevents you from doing so. Or the regulatory compliance environment means that social media is off-limits. Or you’re just too busy. Don’t feel bad […] Read More

Risky Business: Identity Theft

July 19, 2016 by 108 Ideaspace

We’ve all heard the horror stories of people whose identities have been stolen. Their bank accounts are wiped out, credit cards maxed out, and they feel terribly violated. Then after the “theft” has been discovered, they are faced with the hassle of rebuilding their financial reputation, one step at a time. Too often, these people […] Read More

Persona Grata

July 11, 2016 by 108 Ideaspace

When you are doing a major presentation, writing a blog, or posting on Twitter, how do you know whether what you say is hitting the mark? And how can you improve the effectiveness of your message? One of the more clever techniques that marketers use for this purpose – and you can too – is […] Read More