THOUGHT LEADERSHIP

Blog Posts

Marketing Automation: Nine Key Sequences

September 30, 2016 by 108 Ideaspace

During the early years of the internet, building “the list” was a best practice for email marketing. Companies sent sales offers and buzz-worthy content to their contacts and a certain number of recipients would convert. Funds were transferred automatically into these companies accounts, as the list was monetized. Today, however, there are a number of reasons why this strategy is […] Read More

Mobile App or a Mobile site: Pros and cons

September 20, 2016 by 108 Ideaspace

With the majority of users accessing and searching content via their mobile devices and tablets, there are now two key questions that organizations are asking: “Do we or do we not need a mobile App?” And, “If we have a mobile (eg responsive) website, do we actually need a mobile app as well?” Today we will discuss the […] Read More

Lipstick on a Pig: Is this the new Social Media?

August 31, 2016 by 108 Ideaspace

You may be one of those unlucky individuals who cannot “do” any social media at work. Not because you don’t know how, or don’t want to, but because your workplace policy prevents you from doing so. Or the regulatory compliance environment means that social media is off-limits. Or you’re just too busy. Don’t feel bad […] Read More

Risky Business: Identity Theft

July 19, 2016 by 108 Ideaspace

We’ve all heard the horror stories of people whose identities have been stolen. Their bank accounts are wiped out, credit cards maxed out, and they feel terribly violated. Then after the “theft” has been discovered, they are faced with the hassle of rebuilding their financial reputation, one step at a time. Too often, these people […] Read More

Persona Grata

July 11, 2016 by 108 Ideaspace

When you are doing a major presentation, writing a blog, or posting on Twitter, how do you know whether what you say is hitting the mark? And how can you improve the effectiveness of your message? One of the more clever techniques that marketers use for this purpose – and you can too – is […] Read More

Protecting Your Digital Cargo

June 30, 2016 by 108 Ideaspace

Every organization owns intellectual property: in fact, this recorded knowledge is often key evidence of expertise, capability, and fit. So if it is that valuable, how do you protect it from being stolen? Before answering that question, it is useful to distinguish between content that you want to be widely distributed, and content that is […] Read More

Zoom Lens

June 21, 2016 by 108 Ideaspace

How do you solve problems? One way to do so is to use a zoom lens. If you’re like most people, at one time or another you’ve played around with a zoom lens. When you zoom out as much as you can, you see just about everything: you have an overview. Zoom in a bit, […] Read More

Big Data and Lead Scores

June 9, 2016 by 108 Ideaspace

Often times, the greatest insights happen at the intersection of two areas, and this is certainly true of the intersection between marketing and business development. Typically, what lives here are leads. Read More

Tools of the Trade

June 2, 2016 by 108 Ideaspace

If you are reading this and profess to have some expertise in Social Media, then you may be offended by my next comment: it soon won’t matter, and your “expertise” is fast becoming irrelevant. Your long term career is in jeopardy, and your short term prospects are also questionable. Read More

The New Social Journalism

May 26, 2016 by 108 Ideaspace

In the 1930s, there were two primary news sources: radio and the newspaper. They sent their correspondents around the world to gather news. These journalists would see and hear, verify and corroborate, investigate, and then expertly and objectively file their reports. The reader (or listener) would know that an editor provided oversight, and the publication (or radio station) stood behind the report.
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