Blog Posts

Social Media Strategy: To Buy or To Rent?

April 20, 2016 by 108 Ideaspace

What do houses, cars, and Social Media all have in common? For one thing, they all share a primary question: Buy or Rent. Buy a house, or look for a rental? Buy a car, or lease it? And should we rent our Social Media, or build our own? Read More

Nurture-Marketing: No or “Not Yet”

April 11, 2016 by 108 Ideaspace

Have you ever put in a proposal, or answered an enquiry about your products or services, and then waited patiently for their answer about the next step? While images of pulling petals off a daisy might come to mind (“He loves me, he loves me not”) the words that ultimate come back are either yes we want you, or no we don’t. Read More

Investing in Expertise

March 24, 2016 by 108 Ideaspace

If you are reading this and profess to have some expertise in Social Media, then you may be offended by my next comment: it soon won’t matter, and your “expertise” is fast becoming irrelevant. Read More

Social Media Planning: Editorial Calendar

March 17, 2016 by 108 Ideaspace

[Free Download] How do you organize your Social Media activities? Most people have a system – whiteboards, excel documents, Google Calendar, or often, scraps of paper. Unfortunately, none of these are particularly effective, nor are they efficient. And they certainly don’t help you share your activities with your colleagues. Read More

Encouraging Creative Time and Place

March 10, 2016 by 108 Ideaspace

How can you be your most creative? Google the topic and you will find millions of pages with an answer. Some will say you are “born” with it. Others will say it is a matter of following a process. And others will claim it is a matter of using a secret sauce formula, which, when applied, will help you create the new and the beautiful. Read More

Making the Customer Service Strategy Social

March 1, 2016 by 108 Ideaspace

Ever feel slighted, ignored, disenfranchised, “sold to”, taken for granted, or just plain commoditized? For many prospects, these feelings are what prevent a sale from taking place. They prevent repeat sales, prevent referrals, and encourage negative word-of-mouth. Read More

Online Customer Service

February 16, 2016 by 108 Ideaspace

The reasons for poor customer service range from poor hiring, ineffective (or invisible) training, poor attitude, and inadequate resourcing. Most customers don’t really care why – they’ll vote with their feet and leave. Read More

15 elements for creating great videos (Part 2)

February 9, 2016 by 108 Ideaspace

Last week’s blog post focused on the top eight factors in creating a great video. This week’s blog post takes it home, with practical advice gleaned from hosting 180 hours of Professionally Speaking TV, being interviewed hundreds of times in media, and filming 100s of short promo videos for clients. Read More

15 elements for creating great videos (Part 1)

February 3, 2016 by 108 Ideaspace

When it comes to video, it is better to be late to the game, than be an earlier adopter. The reason why? We are no longer in the age of expensive experimentation: you can learn from the experience of others – and their mistakes.
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Can “Branded Content” Build Brands?

January 26, 2016 by 108 Ideaspace

Back in the early days of journalism, there was a clear distinction between the “news” and paid advertisements. It was considered of the highest ethical imperative that journalists could not be “bought” or even influenced – by an advertiser looking to make a large ad purchase, or a threat to pull their dollars. If a […] Read More