THOUGHT LEADERSHIP

Blog Posts

Social Relevance: Amplifying Your Message

May 19, 2016 by 108 Ideaspace

No one cares about you – they care about how you can solve their problems. Write for your readers.

These two expressions epitomize the most important marketing (and social media) concept: relevance. How often have you seen a post, picture, tweet, or comment that adds zero value? Or where the signal-to-noise ratio is, well, noisy? Read More

Doing What You’re “Built” For

May 12, 2016 by 108 Ideaspace

Why are some things easier to do, and others so hard? Yes, knowledge is important – but this can be improved through training. Yes, attitude is crucial: if you don’t enjoy doing something, there is little intrinsic incentive for doing a great job. And since attitude is infectious, your attitude will impact those around you. But putting knowledge and attitude aside, is there another factor that determines performance?
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How to Compete with Free

May 5, 2016 by 108 Ideaspace

Are you involved in your professional association? Or do you run one – either as a director, staff, or volunteer?

If so, you’re probably concerned with one aspect of Social Media: How do you compete with free? (Or perhaps, you’re concerned with a more existential question: Does social media make associations irrelevant?)
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When Market Research is inadequate… or ill-advised

April 27, 2016 by 108 Ideaspace

Yes, we do market research. In fact, each year we (108 ideaspace and Bramm Research) have done industry benchmarking and best practices research in the area of Social Media. So it might be surprising to read a post about when – and why – market research should not be done. Read More

Social Media Strategy: To Buy or To Rent?

April 20, 2016 by 108 Ideaspace

What do houses, cars, and Social Media all have in common? For one thing, they all share a primary question: Buy or Rent. Buy a house, or look for a rental? Buy a car, or lease it? And should we rent our Social Media, or build our own? Read More

Nurture-Marketing: No or “Not Yet”

April 11, 2016 by 108 Ideaspace

Have you ever put in a proposal, or answered an enquiry about your products or services, and then waited patiently for their answer about the next step? While images of pulling petals off a daisy might come to mind (“He loves me, he loves me not”) the words that ultimate come back are either yes we want you, or no we don’t. Read More

Investing in Expertise

March 24, 2016 by 108 Ideaspace

If you are reading this and profess to have some expertise in Social Media, then you may be offended by my next comment: it soon won’t matter, and your “expertise” is fast becoming irrelevant. Read More

Social Media Planning: Editorial Calendar

March 17, 2016 by 108 Ideaspace

[Free Download] How do you organize your Social Media activities? Most people have a system – whiteboards, excel documents, Google Calendar, or often, scraps of paper. Unfortunately, none of these are particularly effective, nor are they efficient. And they certainly don’t help you share your activities with your colleagues. Read More

Encouraging Creative Time and Place

March 10, 2016 by 108 Ideaspace

How can you be your most creative? Google the topic and you will find millions of pages with an answer. Some will say you are “born” with it. Others will say it is a matter of following a process. And others will claim it is a matter of using a secret sauce formula, which, when applied, will help you create the new and the beautiful. Read More

Making the Customer Service Strategy Social

March 1, 2016 by 108 Ideaspace

Ever feel slighted, ignored, disenfranchised, “sold to”, taken for granted, or just plain commoditized? For many prospects, these feelings are what prevent a sale from taking place. They prevent repeat sales, prevent referrals, and encourage negative word-of-mouth. Read More