THOUGHT LEADERSHIP

Blog Posts

Streamlining Social Media: Costly or Gone

January 11, 2016 by 108 Ideaspace

There is no question that LinkedIn is one of the most powerful networking platforms around. It connects, credentializes, and recruits. It provides a glimpse into the professional lives of those we know, and those we don’t. Read More

Setting Yourself up For ROI

January 5, 2016 by Randall Craig

How do you determine the ROI on your marketing and sales investments? The standard formula is simple: divide the return, less investment, by the investment. A marketing campaign costs $1000, and reaches out to 1000 prospects. Five per cent of these respond, generating $1000 profit, for an ROI of zero: (1000-1000)/1000. If the profit is $1500, then ROI is 50 per cent, if profit is $500, then the ROI is negative. Read More

Productivity on the Go: Planning for 2016

December 22, 2015 by 108 Ideaspace

In this post you’ll find links to 5 downloadable podcasts recorded by Randall Craig. They tackle some of the more amorphous factors that contribute to professional success. I hope that the content will give you a framework for thinking through an action plan for the coming year. Read More

Safeguarding Your Digital Content

December 22, 2015 by Randall Craig

Every organization owns intellectual property: in fact, this recorded knowledge is often key evidence of expertise, capability, and fit. So if it is that valuable, how do you protect it from being stolen? Read More

5 Social Media Resolutions for 2016

December 21, 2015 by 108 Ideaspace

With the New Year around the corner, what proactive resolutions can you make to ensure you're using Social Media to full advantage? Here are 5 resolutions to consider making for 2016 that will help you leverage Social Media personally and professionally:
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How Can An Association Compete With Free?

December 15, 2015 by Randall Craig

Are you involved in your professional association? Or do you run one – either as a director, staff, or volunteer? If so, you’re probably concerned with one aspect of Social Media: How do you compete with free? Read More

8 Great Social Media Reads for 8 Nights of Hanukkah

December 8, 2015 by Randall Craig

Out of all of the thinking, blogging, tweeting, posting, and speaking on the subject, here are some of the most practical – and thought-provoking articles on the topic. Read More

Giving Tuesday 2015

December 1, 2015 by Randall Craig

Many of us agree that technology improves our day-to-day lives: it helps increase efficiency, keeps us informed, and allows us to stay connected. But, how many of us can say with confidence that we leverage our digital presence to have a positive impact on our community? Read More

Social Media Credibility

November 24, 2015 by Randall Craig

Research shows that by far, the two most important determinants of service quality are responsiveness and reliability. If you are not reliable nor responsive, your “brand” quickly reflects this. And you agitate those around you. Read More

Online ‘Multi-Snacking’

November 17, 2015 by Randall Craig

As intelligent, capable, and busy people, we have trained ourselves to handle… as much as we can handle. We snack on various inputs (emails, texts, the web, TV, people around us, etc.) and use our brainpower to keep it all organized, ready for instant recall… we hope. The younger generation is no better: many will use Facebook at the same time as watching TV and responding to Texts. Read More