THOUGHT LEADERSHIP

Blog Posts

Online Customer Service

February 16, 2016 by 108 Ideaspace

The reasons for poor customer service range from poor hiring, ineffective (or invisible) training, poor attitude, and inadequate resourcing. Most customers don’t really care why – they’ll vote with their feet and leave. Read More

15 elements for creating great videos (Part 2)

February 9, 2016 by 108 Ideaspace

Last week’s blog post focused on the top eight factors in creating a great video. This week’s blog post takes it home, with practical advice gleaned from hosting 180 hours of Professionally Speaking TV, being interviewed hundreds of times in media, and filming 100s of short promo videos for clients. Read More

15 elements for creating great videos (Part 1)

February 3, 2016 by 108 Ideaspace

When it comes to video, it is better to be late to the game, than be an earlier adopter. The reason why? We are no longer in the age of expensive experimentation: you can learn from the experience of others – and their mistakes.
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Can “Branded Content” Build Brands?

January 26, 2016 by 108 Ideaspace

Back in the early days of journalism, there was a clear distinction between the “news” and paid advertisements. It was considered of the highest ethical imperative that journalists could not be “bought” or even influenced – by an advertiser looking to make a large ad purchase, or a threat to pull their dollars. If a […] Read More

The Social Bubble: Finding Your Clan

January 20, 2016 by 108 Ideaspace

Do you actively seek out different opinions than your own, or unwittingly reinforce your personal world-view by only consuming “agreeable” content? Read More

Streamlining Social Media: Costly or Gone

January 11, 2016 by 108 Ideaspace

There is no question that LinkedIn is one of the most powerful networking platforms around. It connects, credentializes, and recruits. It provides a glimpse into the professional lives of those we know, and those we don’t. Read More

Setting Yourself up For ROI

January 5, 2016 by Randall Craig

How do you determine the ROI on your marketing and sales investments? The standard formula is simple: divide the return, less investment, by the investment. A marketing campaign costs $1000, and reaches out to 1000 prospects. Five per cent of these respond, generating $1000 profit, for an ROI of zero: (1000-1000)/1000. If the profit is $1500, then ROI is 50 per cent, if profit is $500, then the ROI is negative. Read More

Productivity on the Go: Planning for 2016

December 22, 2015 by 108 Ideaspace

In this post you’ll find links to 5 downloadable podcasts recorded by Randall Craig. They tackle some of the more amorphous factors that contribute to professional success. I hope that the content will give you a framework for thinking through an action plan for the coming year. Read More

Safeguarding Your Digital Content

December 22, 2015 by Randall Craig

Every organization owns intellectual property: in fact, this recorded knowledge is often key evidence of expertise, capability, and fit. So if it is that valuable, how do you protect it from being stolen? Read More

5 Social Media Resolutions for 2016

December 21, 2015 by 108 Ideaspace

With the New Year around the corner, what proactive resolutions can you make to ensure you're using Social Media to full advantage? Here are 5 resolutions to consider making for 2016 that will help you leverage Social Media personally and professionally:
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