THOUGHT LEADERSHIP

Blog Posts

How Can An Association Compete With Free?

December 15, 2015 by Randall Craig

Are you involved in your professional association? Or do you run one – either as a director, staff, or volunteer? If so, you’re probably concerned with one aspect of Social Media: How do you compete with free? Read More

8 Great Social Media Reads for 8 Nights of Hanukkah

December 8, 2015 by Randall Craig

Out of all of the thinking, blogging, tweeting, posting, and speaking on the subject, here are some of the most practical – and thought-provoking articles on the topic. Read More

Giving Tuesday 2015

December 1, 2015 by Randall Craig

Many of us agree that technology improves our day-to-day lives: it helps increase efficiency, keeps us informed, and allows us to stay connected. But, how many of us can say with confidence that we leverage our digital presence to have a positive impact on our community? Read More

Social Media Credibility

November 24, 2015 by Randall Craig

Research shows that by far, the two most important determinants of service quality are responsiveness and reliability. If you are not reliable nor responsive, your “brand” quickly reflects this. And you agitate those around you. Read More

Online ‘Multi-Snacking’

November 17, 2015 by Randall Craig

As intelligent, capable, and busy people, we have trained ourselves to handle… as much as we can handle. We snack on various inputs (emails, texts, the web, TV, people around us, etc.) and use our brainpower to keep it all organized, ready for instant recall… we hope. The younger generation is no better: many will use Facebook at the same time as watching TV and responding to Texts. Read More

A Synergistic Blogging Strategy

November 10, 2015 by Randall Craig

Many people are interested in blogging, particularly if they have special expertise. Yet, the precise subject of the blog usually eludes them. Choose the wrong subject, and you’re stuck with it, and because of Google, it sticks to you… forever. Read More

Improving Social Media ROI – The Secret Ingredient

November 3, 2015 by Randall Craig

Despite the frenzy everywhere else, many senior executives look at their corporate Social Media initiatives, and wonder why there isn’t a better return on their investment. Many marketers, despite implementing clever campaigns, secretly worry about the same thing. Read More

When NOT to Post: Social Media TMI

October 27, 2015 by Randall Craig

If you have spent any time on Facebook (and now, sadly, LinkedIn), you may have been the victim of over-sharing. You are subjected to pointless, and often narcissistic postings, often from people and organizations that should know better.
Read More

Social Media ROI

October 20, 2015 by Randall Craig

Do you have a creeping feeling that you will never get an adequate return on your Social Media investment? If so, you’re probably right. To improve Social ROI requires three key ingredients: the first reduces costs, and the second and third improve return. Read More

[Top 10 List] Content Marketing Planning

October 13, 2015 by Randall Craig

How is your content planning for the year coming along? Or, perhaps the plan is in place, but you are now looking at a blank page, with an old-fashioned case of writer’s block. Fear not, as we have collected the top ten posts on content creation and inbound marketing. Read More