Blog Posts

A Synergistic Blogging Strategy

November 10, 2015 by Randall Craig

Many people are interested in blogging, particularly if they have special expertise. Yet, the precise subject of the blog usually eludes them. Choose the wrong subject, and you’re stuck with it, and because of Google, it sticks to you… forever. Read More

Improving Social Media ROI – The Secret Ingredient

November 3, 2015 by Randall Craig

Despite the frenzy everywhere else, many senior executives look at their corporate Social Media initiatives, and wonder why there isn’t a better return on their investment. Many marketers, despite implementing clever campaigns, secretly worry about the same thing. Read More

When NOT to Post: Social Media TMI

October 27, 2015 by Randall Craig

If you have spent any time on Facebook (and now, sadly, LinkedIn), you may have been the victim of over-sharing. You are subjected to pointless, and often narcissistic postings, often from people and organizations that should know better.
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Social Media ROI

October 20, 2015 by Randall Craig

Do you have a creeping feeling that you will never get an adequate return on your Social Media investment? If so, you’re probably right. To improve Social ROI requires three key ingredients: the first reduces costs, and the second and third improve return. Read More

[Top 10 List] Content Marketing Planning

October 13, 2015 by Randall Craig

How is your content planning for the year coming along? Or, perhaps the plan is in place, but you are now looking at a blank page, with an old-fashioned case of writer’s block. Fear not, as we have collected the top ten posts on content creation and inbound marketing. Read More

10 Tech Tools Our Office Couldn’t Live Without

October 9, 2015 by 108 Ideaspace

With fall in the air, we're keeping the Thanksgiving vibe going all week, here at the 108 office. There are so many great apps and tools out there, the reasons to give thanks are virtually endless! Read More

Working The Web

October 6, 2015 by Randall Craig

Are you one of those thousands (millions?) who build a social profile, only to find that you have very few friends? Maybe you are one of those millions (or billions?) of businesses that have built a website, but have found that no one is calling? Or no one is buying? Read More

Preventing Plagiarism

September 28, 2015 by Randall Craig

Are you an information thief? Have you ever plagiarized, pilfered, or “borrowed” someone else’s knowledge or reputation? And has someone ever done this to you? Read More

R.I.P., Email

September 22, 2015 by Randall Craig

Picture this scene from a few decades ago: you’re working in your office, and your assistant bursts in, with an important announcement: You’ve received… a FAX! The correspondence was critically important – and you were too.
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The Power of Crowdsourcing

September 15, 2015 by Randall Craig

How often have you run into a creative roadblock? Or you were stumped with a problem that you couldn’t figure out? When this happens, we are usually operating under a conventional wisdom that artificially closes the door to possibility. Read More