THOUGHT LEADERSHIP

Blog Posts

How Much Is Too Much Social Media?

September 8, 2015 by Randall Craig

Too little Social Media is like spitting into the wind: no traction and no impact. It also leads to discouragement: if the efforts are not making a difference, then why bother at all? On the other hand, too much Social Media is an obvious waste of time and resources Read More

[Checklist] Creating a Viral Video

September 1, 2015 by Randall Craig

You’ve created your own YouTube masterpiece, and after three weeks, it has 137 views. While the number is gratifying, if you’re like many first-time content producers, you are probably wondering how to improve the viewership… beyond 10,000. Or a million. Or ten million. Read More

Six Social Media Insights

August 25, 2015 by Randall Craig

If you are ahead of the curve in your social media and web strategy, you know there is no magic bullet: your days are spent making minor changes to improve SEO, more minor changes to improve on-page conversion, and a-b testing to improve email response rates. Once each year, however, it makes sense to rise above the weeds, and consider the new. Read More

Flexible Focus

August 13, 2015 by Randall Craig

Do you attribute your success to your focus? Many people do – and in the spirit of “small focus – small success/strong focus – great success” many people are focused on… greater focus. But is there a downside? Read More

LinkedIn Leverage: Curating Your Profile

August 11, 2015 by Randall Craig

Are you befuddled whenever a new “feature” gets added to your favourite Social Media site? Or are you excited about the possibility that the new feature may unlock for you? The Endorsement feature of LinkedIn holds fascinating possibilities, but unlike every other part of your profile, it is the one that is completely beyond your control. Read More

Driving Success

August 4, 2015 by Randall Craig

It’s always easy to look at other organizations – or other people – and marvel at their incredible foresight, acumen, and investment. To look at some of the most successful companies and their products – Apple and Google come to mind – and say “They were just lucky” is too easy, and unlikely.
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Writing for Results: 3 Blog Archetypes

July 28, 2015 by Randall Craig

Have you noticed that each magazine, newspaper, and TV news show has its own style? They do so because style builds brand equity with their target audience. But look underneath the glitz of style, these pros have structured each story almost exactly the same. They understand the power of the archetype. Read More

Offline Networking — Switching to ‘Airplane Mode’

July 21, 2015 by Randall Craig

After arriving at a networking event and noticing a few people you know – and hundreds that you don’t – what is your first inclination? Read More

Stimulating Social (Media) Productivity

July 14, 2015 by Randall Craig

Are you one of “those” people who has thoroughly adopted Social Media, but has a nagging feeling that you just aren’t that productive with it? Or are you tapped out, and have no interest in adding extra time to your day with low-value Social Media activities? In either case, you’re not alone. Read More

Assessing the Social Media Conversation

July 7, 2015 by Randall Craig

Have you ever put your social media influence to the test? Or said another way, do others find you half as interesting as you do yourself? If you’re not sure, here are seven ideas that might spur some different thinking. Read More