How Much Is Too Much Social Media?
Too little Social Media is like spitting into the wind: no traction and no impact. It also leads to discouragement: if the efforts are not making a difference, then why bother at all? On the other hand, too much Social Media is an obvious waste of time and resources Read More
[Checklist] Creating a Viral Video
You’ve created your own YouTube masterpiece, and after three weeks, it has 137 views. While the number is gratifying, if you’re like many first-time content producers, you are probably wondering how to improve the viewership… beyond 10,000. Or a million. Or ten million. Read More
Six Social Media Insights
If you are ahead of the curve in your social media and web strategy, you know there is no magic bullet: your days are spent making minor changes to improve SEO, more minor changes to improve on-page conversion, and a-b testing to improve email response rates. Once each year, however, it makes sense to rise above the weeds, and consider the new. Read More
Flexible Focus
Do you attribute your success to your focus? Many people do – and in the spirit of “small focus – small success/strong focus – great success” many people are focused on… greater focus. But is there a downside? Read More
LinkedIn Leverage: Curating Your Profile
Are you befuddled whenever a new “feature” gets added to your favourite Social Media site? Or are you excited about the possibility that the new feature may unlock for you? The Endorsement feature of LinkedIn holds fascinating possibilities, but unlike every other part of your profile, it is the one that is completely beyond your control. Read More
Driving Success
It’s always easy to look at other organizations – or other people – and marvel at their incredible foresight, acumen, and investment. To look at some of the most successful companies and their products – Apple and Google come to mind – and say “They were just lucky” is too easy, and unlikely.
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Writing for Results: 3 Blog Archetypes
Have you noticed that each magazine, newspaper, and TV news show has its own style? They do so because style builds brand equity with their target audience. But look underneath the glitz of style, these pros have structured each story almost exactly the same. They understand the power of the archetype. Read More
Offline Networking — Switching to ‘Airplane Mode’
After arriving at a networking event and noticing a few people you know – and hundreds that you don’t – what is your first inclination? Read More
Stimulating Social (Media) Productivity
Are you one of “those” people who has thoroughly adopted Social Media, but has a nagging feeling that you just aren’t that productive with it? Or are you tapped out, and have no interest in adding extra time to your day with low-value Social Media activities? In either case, you’re not alone. Read More
Assessing the Social Media Conversation
Have you ever put your social media influence to the test? Or said another way, do others find you half as interesting as you do yourself? If you’re not sure, here are seven ideas that might spur some different thinking. Read More
