THOUGHT LEADERSHIP

Social Media

Three Fundamental Factors that Generate Engagement

March 3, 2017 by 108 Ideaspace

Organizations tend to invest heavily in tasks known to provide a high return on investment. In the same light, many organizations spend resources to foster engagement on social networks, frequently posting content that is relevant and valuable. They monitor their analytics to measure the effectiveness of their strategy.  The logic behind such social media plans is […] Read More

Two Challenges Marketers Face

March 2, 2017 by 108 Ideaspace

Today, digital has eclipsed the traditional marketing channels. Traditional marketing practices still take place, however, the growth of technology (the internet, websites and social networks) has greatly altered the marketing landscape. These new digital channels are affective largely due to their social nature. In addition to the engagement that digital channels provide, there is one more difference between […] Read More

Social Media: Mitigate Unwanted Risk

January 18, 2017 by 108 Ideaspace

No one wants to have a social media crisis on their hands. Does your organization have a policy or plan in place to manage your social media sites and activities, and mitigate unwanted risk?  Through taking the proper steps to manage social media; training, a strict policy or changes of the internal process, many risks […] Read More

Driving Sales from Social Strategy

November 2, 2016 by 108 Ideaspace

Yes, social media improves client or member engagement,  and brand awareness, but wouldn’t it be nice if Social Media could actually grow revenue as well? Here are four ways that Social Media can be used to sell services. Create a business Profile: While some people think of their own profiles as “personal” or “private” they are not. To ensure that prospective clients […] Read More

Tools of the Trade

June 2, 2016 by 108 Ideaspace

If you are reading this and profess to have some expertise in Social Media, then you may be offended by my next comment: it soon won’t matter, and your “expertise” is fast becoming irrelevant. Your long term career is in jeopardy, and your short term prospects are also questionable. Read More

The New Social Journalism

May 26, 2016 by 108 Ideaspace

In the 1930s, there were two primary news sources: radio and the newspaper. They sent their correspondents around the world to gather news. These journalists would see and hear, verify and corroborate, investigate, and then expertly and objectively file their reports. The reader (or listener) would know that an editor provided oversight, and the publication (or radio station) stood behind the report.
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Social Relevance: Amplifying Your Message

May 19, 2016 by 108 Ideaspace

No one cares about you – they care about how you can solve their problems. Write for your readers.

These two expressions epitomize the most important marketing (and social media) concept: relevance. How often have you seen a post, picture, tweet, or comment that adds zero value? Or where the signal-to-noise ratio is, well, noisy? Read More

Social Media Planning: Editorial Calendar

March 17, 2016 by 108 Ideaspace

[Free Download] How do you organize your Social Media activities? Most people have a system – whiteboards, excel documents, Google Calendar, or often, scraps of paper. Unfortunately, none of these are particularly effective, nor are they efficient. And they certainly don’t help you share your activities with your colleagues. Read More

Making the Customer Service Strategy Social

March 1, 2016 by 108 Ideaspace

Ever feel slighted, ignored, disenfranchised, “sold to”, taken for granted, or just plain commoditized? For many prospects, these feelings are what prevent a sale from taking place. They prevent repeat sales, prevent referrals, and encourage negative word-of-mouth. Read More

Online Customer Service

February 16, 2016 by 108 Ideaspace

The reasons for poor customer service range from poor hiring, ineffective (or invisible) training, poor attitude, and inadequate resourcing. Most customers don’t really care why – they’ll vote with their feet and leave. Read More