THOUGHT LEADERSHIP

Technology

Websites: strategic assets or the newest commodity?

July 17, 2018 by 108 Ideaspace

There is an old “joke” in the web development world that is both funny and sad:  What is the difference between a $20,000 website, a $200,000 website, and a $2 million one?  Answer:  The gullibility of the client. In 24 years of building websites, we have yet to meet a gullible client, which is why […] Read More

Bloated Websites: Transparency vs. Accessibility

June 6, 2018 by 108 ideaspace

How often are you frustrated by websites that have so many pages, it is impossible to actually find anything? Unfortunately, this is all to common of a complaint.  Websites are often used as corporate dumping grounds for every bit of information from every new initiative, often spanning backwards into the decades.  And every time the website is […] Read More

GDPR and you: Part 3

May 23, 2018 by 108 ideaspace

In our first two blog posts about GDPR, we covered what GDPR is, why it is important, and what some of the tactics are that you can use to ensure compliance, especially if you have a website and use Marketing Automation/Email Marketing Systems. In this post, we give you some guidelines around the updates to […] Read More

GDPR and you: Part 2

May 16, 2018 by 108 ideaspace

In our first post on GDPR, we covered what GDPR is and why you should not ignore it even if you don’t do business with EU citizens. In this post, we will make some tactical recommendations to ensure compliance. If you are new to GDPR, please refer to Part One. Recommendations for Email Marketing/Marketing Automation systems: […] Read More

GDPR and you: Part 1

May 9, 2018 by 108 ideaspace

The GDPR (General Data Protection Regulation) rules go into effect on May-25th. Do you know whether GDP applies to you or not? GDPR is all about how businesses worldwide collect, store, and monitor data of all types. Over the last number of years there has been an influx of technologies (Websites, CRMs, Email Marketing, Marketing […] Read More

Two Challenges Marketers Face

March 2, 2017 by 108 Ideaspace

Today, digital has eclipsed the traditional marketing channels. Traditional marketing practices still take place, however, the growth of technology (the internet, websites and social networks) has greatly altered the marketing landscape. These new digital channels are affective largely due to their social nature. In addition to the engagement that digital channels provide, there is one more difference between […] Read More

Governance and Digital Transformation

March 1, 2017 by 108 Ideaspace

Digital encompasses the broad range of technologies from the web, to mobile, to marketing automation and CRM, to social media, and more.  It encompasses internal collaboration, external marketing, and client service.  It consumes a large and growing investment in technology, and plays a core role in marketing. And, digital also informs, engages, transacts, and transforms […] Read More

How Secure is your Website?

February 28, 2017 by 108 Ideaspace

Website security is central to the profile of each brand.  If a hacker gets into the website or prevents access to it, your brand is tugged into a very difficult place: trust suffers.  Even worse, if data is copied or stolen, your reputation is definitely in crisis.  You appear either incompetent, careless, or uncaring.  Though the media […] Read More

Million-choice World

February 15, 2017 by 108 Ideaspace

The world is “shrinking” as a result of technology and the powerful connections and immediate interactions it permits us to carry out. With the world more interconnected, we are more aware of other cultures, practices, successes and failures. We know what is available to us and can create demand to have foreign products imported for our […] Read More

Mobile First: What You Need to Know

January 4, 2017 by 108 Ideaspace

Mobile search is increasingly used in place of desktop.  As of January 2017, Google indexes sites on mobile first, instead of desktop.  How well does your website fare? Have you ever experienced mobile search where the website does not shrink to fit the screen, or permit you to expand it to read the content?  Are […] Read More