THOUGHT LEADERSHIP

Technology

Building a Great Website: 11 Tests before Go-Live

December 15, 2016 by 108 Ideaspace

Testing is central to the process of website creation, but many marketers rarely examine this critically important step. When done properly, testing is time-consuming. Thus, when the schedule (or budgets) are tight, unfortunately, testing is the first thing to go. And when this happens, errors creep in that can destroy user trust, and damage long-earned brand equity. All […] Read More

Marketing Automation: Nine Key Sequences

September 30, 2016 by 108 Ideaspace

During the early years of the internet, building “the list” was a best practice for email marketing. Companies sent sales offers and buzz-worthy content to their contacts and a certain number of recipients would convert. Funds were transferred automatically into these companies accounts, as the list was monetized. Today, however, there are a number of reasons why this strategy is […] Read More

Mobile App or a Mobile site: Pros and cons

September 20, 2016 by 108 Ideaspace

With the majority of users accessing and searching content via their mobile devices and tablets, there are now two key questions that organizations are asking: “Do we or do we not need a mobile App?” And, “If we have a mobile (eg responsive) website, do we actually need a mobile app as well?” Today we will discuss the […] Read More

Online Customer Service

February 16, 2016 by 108 Ideaspace

The reasons for poor customer service range from poor hiring, ineffective (or invisible) training, poor attitude, and inadequate resourcing. Most customers don’t really care why – they’ll vote with their feet and leave. Read More

10 Tech Tools Our Office Couldn’t Live Without

October 9, 2015 by 108 Ideaspace

With fall in the air, we're keeping the Thanksgiving vibe going all week, here at the 108 office. There are so many great apps and tools out there, the reasons to give thanks are virtually endless! Read More

Made in Canada: Celebrating Canada Day 2015

June 30, 2015 by 108 Ideaspace

As Canadians, we’re known internationally for our passion for hockey, our fierce love of the cottage and our friendly disposition (there are a ton of non-Canadians who travel with a Canadian flag affixed to their backpacks for just this reason!). But, that’s not all there is to us! So, in honour of Canada Day, we thought we’d dig a little deeper and highlight some of the great Canadian-made apps on the market. Read More

Graphic Design: 5 Tips for a Successful Project

July 3, 2013 by Despina

Your company’s brand is one of your most valuable assets. When developing a new campaign, refreshing your visual identity or simply creating a new brochure, Read More

Responsive Design: Developing for a Mobile and Tablet World

June 20, 2013 by Ashish Malik

How is your website doing… on iPhones, Tablets, and all of the other "new" formats? Do you enjoy pinching, zooming, and using a microscope in order to see the site? Read More

Static to Social: A Website Transformation

May 9, 2013 by Ashish Malik

Think about all the business pages on social networks, all the conversations that are happening about the brands you are connected with. More and more businesses are using web and Social Media in Read More

Anatomy of the Lead Capture Process

January 17, 2013 by Ashish Malik

How much traffic does your website gets every month? Let’s pick an easy number- say 1,000. And let’s say 65% of the visitors are unique (new visitors). So you have 650 visitors to your website every month. Some of these may be coming through organic search, others through advertisements on Google and Social Media and […] Read More