ABOUT US

Despina Zanganas, Creative Director

Despina understands that branding and design isn’t just about pretty pictures: it’s about aligning goals with mission, then tying it together with great creative.

For more than 16 years Despina has been working with clients and producing award-winning creative. Prior to 108 Despina ran her own boutique agency and led the creative team at two major web agencies.

Despina has a passion for everything design: graphic, architectural, interior, fashion, and industrial. She lives and breathes design and it is reflected in her work.   Clients include British Airways, LCBO, Globe and Mail, Mellon Bank, Nestle Canada, Edge 102.1, Dufferin-Peel Catholic District School Board, the Peel District School Board, Ontario Association of Naturopathic Doctors, Childhood Cancer Foundation, McGraw-Hill, Akin Gump, MDS Capital, New Brunswick Power, Sun Media Corporation, and 100+ others.

Despina is active in women’s leadership, and is a leader of Lean In Toronto chapter. She holds both a diploma in Graphic Design and the RGD designation.

  

Blog Posts by Despina Zanganas


Is Typography Helping or Hurting your Brand?

October 9, 2013 by Despina

Do you have any friends or colleagues who are graphic designers? If so, you must know that they are passionate about typography (the art and technique of arranging letters). read more

Graphic Design: 5 Tips for a Successful Project

July 3, 2013 by Despina

Your company’s brand is one of your most valuable assets. When developing a new campaign, refreshing your visual identity or simply creating a new brochure, read more

Red Heels and Branding … Find the Right Fit

May 16, 2013 by Despina

I can’t believe I won! That’s right, last week I won a pair of red, patent Christian Louboutin heels (so stunning). I tried them on and soon discovered that these were the most painful shoes I had ever tried on - in my life. read more

Colour of the Year (2013)

January 24, 2013 by Despina

Have you ever walked into a mall and it seemed every store had the same colour blouse scarf, cushion or chair? Why do all of a sudden you seem to see the same colour everywhere? In reality, world event, shape the colours we connect with. A popular sporting event, a new cuisine, people’s status, new […] read more

Three Ways to Humanize a Brand

November 8, 2012 by Despina

Part of my role as Partner and Creative Director at 108 ideaspace is to be on top of trends. When we think of trends, we typically think of fashion, but consumer trends are not just about fashion, what’s hot at the moment or  being part of the “in-crowd.” Learning about consumer trends is more about […] read more

Subconscious Branding: Perfecting the experience

October 11, 2012 by Despina

I’m one of those people who loves to go out on the town. You can always find me checking out the newest hotspots – my favorites are restaurants. Why restaurants? You would think it would be the food – a darn good reason, but no, I love to go to restaurants to check out the […] read more