ABOUT US

Randall Craig, CEO

Randall Craig has founded several successful start-ups, held a long-time position at a “big-four” firm, and was an executive at an American public company. Randall has been advising on Web Strategy since 1994: he put the Toronto Star online, the Globe and Mail’s GlobeInvestor/Globefund, several financial institutions, and 100+ other major organizations.  Client focus is Professional Service Firms, Associations, Education, and B2B.

Randall is the author of seven books, including the best-seller Personal Balance Sheet, the Online PR and Social Media series, Social Media for Business, and the Everything Guide to Starting an Online Business.  He has appeared on numerous TV and radio shows, and has been profiled in all national media.  Randall speaks often on digital strategy and social media risk, blogs for the Huffington Post, and hosts the weekly interview show Professionally Speaking TV.

Randall has held leadership roles on a number of boards, and has earned a CFA, MBA, CMC, CSP, and a Black Belt in Karate.  More at www.RandallCraig.com.

  

Blog Posts by Randall Craig


Setting Yourself up For ROI

January 5, 2016 by Randall Craig

How do you determine the ROI on your marketing and sales investments? The standard formula is simple: divide the return, less investment, by the investment. A marketing campaign costs $1000, and reaches out to 1000 prospects. Five per cent of these respond, generating $1000 profit, for an ROI of zero: (1000-1000)/1000. If the profit is $1500, then ROI is 50 per cent, if profit is $500, then the ROI is negative. read more

Safeguarding Your Digital Content

December 22, 2015 by Randall Craig

Every organization owns intellectual property: in fact, this recorded knowledge is often key evidence of expertise, capability, and fit. So if it is that valuable, how do you protect it from being stolen? read more

How Can An Association Compete With Free?

December 15, 2015 by Randall Craig

Are you involved in your professional association? Or do you run one – either as a director, staff, or volunteer? If so, you’re probably concerned with one aspect of Social Media: How do you compete with free? read more

8 Great Social Media Reads for 8 Nights of Hanukkah

December 8, 2015 by Randall Craig

Out of all of the thinking, blogging, tweeting, posting, and speaking on the subject, here are some of the most practical – and thought-provoking articles on the topic. read more

Giving Tuesday 2015

December 1, 2015 by Randall Craig

Many of us agree that technology improves our day-to-day lives: it helps increase efficiency, keeps us informed, and allows us to stay connected. But, how many of us can say with confidence that we leverage our digital presence to have a positive impact on our community? read more

Social Media Credibility

November 24, 2015 by Randall Craig

Research shows that by far, the two most important determinants of service quality are responsiveness and reliability. If you are not reliable nor responsive, your “brand” quickly reflects this. And you agitate those around you. read more

Online ‘Multi-Snacking’

November 17, 2015 by Randall Craig

As intelligent, capable, and busy people, we have trained ourselves to handle… as much as we can handle. We snack on various inputs (emails, texts, the web, TV, people around us, etc.) and use our brainpower to keep it all organized, ready for instant recall… we hope. The younger generation is no better: many will use Facebook at the same time as watching TV and responding to Texts. read more

A Synergistic Blogging Strategy

November 10, 2015 by Randall Craig

Many people are interested in blogging, particularly if they have special expertise. Yet, the precise subject of the blog usually eludes them. Choose the wrong subject, and you’re stuck with it, and because of Google, it sticks to you… forever. read more

Improving Social Media ROI – The Secret Ingredient

November 3, 2015 by Randall Craig

Despite the frenzy everywhere else, many senior executives look at their corporate Social Media initiatives, and wonder why there isn’t a better return on their investment. Many marketers, despite implementing clever campaigns, secretly worry about the same thing. read more

When NOT to Post: Social Media TMI

October 27, 2015 by Randall Craig

If you have spent any time on Facebook (and now, sadly, LinkedIn), you may have been the victim of over-sharing. You are subjected to pointless, and often narcissistic postings, often from people and organizations that should know better.
read more

Social Media ROI

October 20, 2015 by Randall Craig

Do you have a creeping feeling that you will never get an adequate return on your Social Media investment? If so, you’re probably right. To improve Social ROI requires three key ingredients: the first reduces costs, and the second and third improve return. read more

[Top 10 List] Content Marketing Planning

October 13, 2015 by Randall Craig

How is your content planning for the year coming along? Or, perhaps the plan is in place, but you are now looking at a blank page, with an old-fashioned case of writer’s block. Fear not, as we have collected the top ten posts on content creation and inbound marketing. read more

Working The Web

October 6, 2015 by Randall Craig

Are you one of those thousands (millions?) who build a social profile, only to find that you have very few friends? Maybe you are one of those millions (or billions?) of businesses that have built a website, but have found that no one is calling? Or no one is buying? read more

Preventing Plagiarism

September 28, 2015 by Randall Craig

Are you an information thief? Have you ever plagiarized, pilfered, or “borrowed” someone else’s knowledge or reputation? And has someone ever done this to you? read more

R.I.P., Email

September 22, 2015 by Randall Craig

Picture this scene from a few decades ago: you’re working in your office, and your assistant bursts in, with an important announcement: You’ve received… a FAX! The correspondence was critically important – and you were too.
read more

The Power of Crowdsourcing

September 15, 2015 by Randall Craig

How often have you run into a creative roadblock? Or you were stumped with a problem that you couldn’t figure out? When this happens, we are usually operating under a conventional wisdom that artificially closes the door to possibility. read more

How Much Is Too Much Social Media?

September 8, 2015 by Randall Craig

Too little Social Media is like spitting into the wind: no traction and no impact. It also leads to discouragement: if the efforts are not making a difference, then why bother at all? On the other hand, too much Social Media is an obvious waste of time and resources read more

[Checklist] Creating a Viral Video

September 1, 2015 by Randall Craig

You’ve created your own YouTube masterpiece, and after three weeks, it has 137 views. While the number is gratifying, if you’re like many first-time content producers, you are probably wondering how to improve the viewership… beyond 10,000. Or a million. Or ten million. read more

Six Social Media Insights

August 25, 2015 by Randall Craig

If you are ahead of the curve in your social media and web strategy, you know there is no magic bullet: your days are spent making minor changes to improve SEO, more minor changes to improve on-page conversion, and a-b testing to improve email response rates. Once each year, however, it makes sense to rise above the weeds, and consider the new. read more

Flexible Focus

August 13, 2015 by Randall Craig

Do you attribute your success to your focus? Many people do – and in the spirit of “small focus – small success/strong focus – great success” many people are focused on… greater focus. But is there a downside? read more

LinkedIn Leverage: Curating Your Profile

August 11, 2015 by Randall Craig

Are you befuddled whenever a new “feature” gets added to your favourite Social Media site? Or are you excited about the possibility that the new feature may unlock for you? The Endorsement feature of LinkedIn holds fascinating possibilities, but unlike every other part of your profile, it is the one that is completely beyond your control. read more

Driving Success

August 4, 2015 by Randall Craig

It’s always easy to look at other organizations – or other people – and marvel at their incredible foresight, acumen, and investment. To look at some of the most successful companies and their products – Apple and Google come to mind – and say “They were just lucky” is too easy, and unlikely.
read more

Writing for Results: 3 Blog Archetypes

July 28, 2015 by Randall Craig

Have you noticed that each magazine, newspaper, and TV news show has its own style? They do so because style builds brand equity with their target audience. But look underneath the glitz of style, these pros have structured each story almost exactly the same. They understand the power of the archetype. read more

Offline Networking — Switching to ‘Airplane Mode’

July 21, 2015 by Randall Craig

After arriving at a networking event and noticing a few people you know – and hundreds that you don’t – what is your first inclination? read more

Stimulating Social (Media) Productivity

July 14, 2015 by Randall Craig

Are you one of “those” people who has thoroughly adopted Social Media, but has a nagging feeling that you just aren’t that productive with it? Or are you tapped out, and have no interest in adding extra time to your day with low-value Social Media activities? In either case, you’re not alone. read more

Assessing the Social Media Conversation

July 7, 2015 by Randall Craig

Have you ever put your social media influence to the test? Or said another way, do others find you half as interesting as you do yourself? If you’re not sure, here are seven ideas that might spur some different thinking. read more

24 Branded Content Suggestions

June 30, 2015 by Randall Craig

Branded content can be loosely defined as content produced by an organization with two discrete (and overlapping) goals: to engage the ultimate content consumer, and to drive an organizational goal – often brand-building, competitive differentiation, or sales. read more

8 Video Strategies That Work

June 23, 2015 by Randall Craig

If you are reading this post, you very well may be in the minority. Some people just don’t enjoy reading. Others have difficulty without their reading glasses. And still others have challenges reading the English language. That YouTube is reportedly the world’s second most used search engine is evidence of this. As is the continuing popularity of TV, whether broadcast, cable, or via Netflix. read more

3 Times to Avoid Social Media

June 16, 2015 by Randall Craig

Social Media is here.  It’s everywhere.  In fact, the absence of it sends a signal that the sponsoring organization is completely disconnected, un-hip, and behind the times. Unfortunately, this zeal to include Social Media is often taken to the extreme.  There are numerous cases where “doing” Social Media makes no sense at all.  Three examples: […] read more

Money Now, Money Later, or Money Never

June 9, 2015 by Randall Craig

Where do you spend your organization’s budget?  Should it be on communications, or on training?  Should it be on infrastructure, or on people?  Inside the organization, or to partners?  While these may all be good questions, there is merit on reframing it – especially when it comes to questions around growth. Money Now:  These are […] read more

Cultivating Credibility: Trust Takes Time

June 2, 2015 by Randall Craig

How long does it take to make a sale? And is it faster using traditional marketing and sales techniques, or Social Media-based ones? read more

Our Indelible Digital History

May 26, 2015 by Randall Craig

What happens in Vegas, stays in Vegas – and what happens on the web, stays there forever.  Yet even when files are deleted from the server (which they often are not) the content is always available, if only you know where to look. Before answering the questions of how and where, consider the question why: […] read more

Outpacing the Competition

May 19, 2015 by Randall Craig

Two people walk into the campground office. The park ranger warns that there are bears – and that it is dangerous. The first camper quickly replies – “that won’t be a problem”. The ranger says, “I hope you can run fast – very fast”.  “Not really,” the camper replied. “But I am faster than the […] read more

Content Pricing: Free or Fee?

May 12, 2015 by Randall Craig

You may have considered how content can be used to attract new members, new clients, or new partners.  But for all of the talk about Inbound Marketing, you are stopped by two simple questions:  If the content is so valuable, why should we give it away for free?  And if it isn’t valuable, then why […] read more

Social Media Checks and Balances

May 5, 2015 by Randall Craig

There has always been a fringe element in society; and now, Social Media has provided an unwitting channel to help advance their agendas.  Short of regulating Social Media explicitly, can anything be done about it? In the traditional channels, there have long been built-in checks-and-balances to prevent abuse. With so few TV and Radio stations, […] read more

Keeping Your Blog Relevant

April 17, 2015 by Randall Craig

How often do you read a blog post that was just not relevant?  Or from the blog writer’s perspective, how do you make sure that your content is relevant, makes a difference, and achieves its objectives?  At a high level, there are three key steps that need to take place: Define the audience.  Who are […] read more

Creating Space for Creativity

April 5, 2015 by Randall Craig

How can you be your most creative? Google the topic and you will find millions of pages with an answer. Some will say you are “born” with it.  Others will say it is a matter of following a process.  And others will claim it is a matter of using a secret sauce formula, which, when […] read more

Social Strategies

March 12, 2015 by Randall Craig

Most organizations invest in their social footprint.  They start with a strategy, then execute it, monitor it, and if they are good, they feed these results back into the strategy.  A feedback loop is critical, as it both injects market knowledge into the organization, and enables continuous improvement. Unfortunately, this loop can also introduce a […] read more

Powerful Posts or Contrived Conversations

March 10, 2015 by Randall Craig

Nobody asked me to write this post, but it is an exceptionally powerful one. Have you noticed that many (most?) Social Media posts by organizations seem contrived? They are sales-focused, or narcissistic, or they’re trying just a bit too hard to be friendly.  It is someone’s day job – a “community manager”  to increase likes, […] read more

Time for a Twitter Wall?

February 20, 2015 by Randall Craig

Have you ever been responsible for a meeting and a conference, and you’ve thought to yourself – or you’ve been told – that it is time that your meeting incorporates Twitter?  Or the young keener in your office has assured you that doing so is actually quite easy – just set up a Twitter wall.  […] read more

Cut Marketing Costs? Mission Possible

February 6, 2015 by Randall Craig

Most entrepreneurs have a secret that most larger organizations have sadly forgotten:  Cut your costs and you’ll make more money.   And in no other area is this more true than in the area of marketing.  Why is this? 1) Momentum of the past:  If traditional advertising and promotion have always worked, then doing more of […] read more

Built for it

February 6, 2015 by Randall Craig

Why are some things easier to do, and others so hard? Yes, knowledge is important – but this can be improved through training. Yes, attitude is crucial: if you don’t enjoy doing something, there is little intrinsic incentive for doing a great job. And since attitude is infectious, your attitude will impact those around you. […] read more

Ten Tests: Can Your Website Live Through One More Year?

January 29, 2015 by Randall Craig

How long do you keep your car?  Some people swap their car every 2-3-4 years, while others keep them for ten, and run them into the ground.  There are pros and cons to both strategies, and endless arguments about which is best: older cars have higher maintenance costs, sport some rust, and look dated.  But […] read more

Protecting your Digital Cargo

January 22, 2015 by Randall Craig

Every organization owns intellectual property: in fact, this recorded knowledge is often key evidence of expertise, capability, and fit. So if it is that valuable, how do you protect it from being stolen? read more

Avoiding costly web development corner cutting (Part II: 15 ways developers cut corners)

January 13, 2015 by Randall Craig

Have you ever received proposals from several vendors for the same web project, only to see a significant difference in their fees?  While a tightly specified RFP is supposed to guard against this, when it happens, there should be no real surprise. Here’s why:  Every respondent will go (or should go through) a detailed costing […] read more

Avoiding costly web development corner cutting (Part I: Four key reasons developers cut corners)

January 7, 2015 by Randall Craig

Have you ever purchased a new house, only to later discover that the contractor cut some corners?  And that buck or two savings for the contractor now translates into thousands of dollars of extra cost for you?  Unfortunately, many website developers have taken a page from the building trade, and are cutting corners as well.  […] read more

Stealing Ideas and Social Media

December 29, 2014 by Randall Craig

In grade one, we were told no cheating. In grade six or seven, we learned about plagiarism. By high school, we learned about citations, attribution, and the importance of quoting the source. In today’s world of social media, have these rules changed?  Sadly, there seems to be a range of experience and practices for content […] read more

Real World or Digital

December 23, 2014 by Randall Craig

Despite the near ubiquity of Social Media, you can’t say hello to your Starbucks barista there.  You can’t see your team’s body language during a meeting.  You can’t celebrate with friends and family in real-time.  Everything seems to be in 2D – at best a reflection of what is happening in the real world. Interestingly, […] read more

Website refresh needed – or not?

December 22, 2014 by Randall Craig

Over the last two decades, there have been significant changes in how web marketing plays into an organization’s overall strategy, and how it plays out to key audiences. There have also been significant changes in how websites are developed.  We thought it might be interesting to replay three key articles that provide a unique insight […] read more

12 Days of Content

December 19, 2014 by Randall Craig

This holiday season, we’ve been counting down to 2015 with ’12 Days of Content’.  In case you haven’t been following our #12Days hashtag, here’s a look back at some of the great holiday content we’ve found to celebrate the festive season: 1. 25 festive life hacks for a stress-free holiday Stressed is just desserts backwards. Mashable offers 25 ways […] read more

LinkedIn Groups: to join or not?

December 18, 2014 by Randall Craig

“You have been invited to be part of the LinkedIn group ABCDE.”  With millions of groups available and more created every day, it is tempting to join – but should you? There is nothing wrong with a gut decision to click the join button, but there is also nothing wrong with thinking a bit more […] read more

Objectivity or the Information Bubble

December 5, 2014 by Randall Craig

In the 1930s, there were two primary news sources:  radio and the newspaper.  They sent their correspondents around the world to gather news.  These journalists would see and hear, verify and corroborate, investigate, and then expertly and objectively file their reports. The reader (or listener) would know that an editor provided oversight, and the publication […] read more

Social Capability

December 5, 2014 by Randall Craig

With so much focus on Social ROI and social performance, an important issue is often forgotten: social capability. This concept refers to an organization’s ability to take advantage of the promise of social media. Too often, the limiting factor for social performance is not what is being done, but rather what cannot be done. Removing […] read more

Does it (Google) Translate?

December 5, 2014 by Randall Craig

If you are reading this, the chances are very high that you understand English. But what if you didn’t? What if your target audience didn’t? Or what if your target audience did understand, but felt more comfortable in their own mother tongue? The obvious solution: translate your content. The not-so-obvious question is how. There are […] read more

Profitable non-profits

December 4, 2014 by Randall Craig

I recently met with a newly minted senior executive, who got to where he is because of his business acumen, aggressive drive, and great relationship skills. But now that he is in a position of real responsibility, is he missing a critical ingredient for success? Consider: he has no board experience. And his network has […] read more

Speaking of Language

November 11, 2014 by Randall Craig

I once worked for a brilliant leader… whose mother tongue wasn’t English. To my horror, I discovered that he didn’t always understand every word that I spoke or wrote. With increased diversity and a more global business environment, expect this to happen more and more frequently. The challenge selling a concept to a non-fluent person […] read more

Social Media: Going Out of Business

November 11, 2014 by Randall Craig

Before Social Media really took off, the number of tools for engaging stakeholders online was very, very small.  You could create a bulletin board on your site.  An interactive calculator. A “guestbook” (remember those?)  Or get people to sign up to a ListServ and participate in a discussion via email.  These all had one thing […] read more

Cutting Through the Digital Clutter

November 11, 2014 by Randall Craig

How much spam do you get in your email box each day? Probably too much. How many Social Media “updates” do you read each day? Probably too many. And how relevant are they? Not. In the past, the challenge that marketers faced – cutting through the clutter – was solved by shouting louder, and shouting […] read more

Social Infrastructure

October 16, 2014 by Randall Craig

Look around, and you are surrounded by advertisements: which ones catch your eye? Likely, the ones that are the loudest. Unfortunately, the race to the loudest is making it hard for anything to get through.

read more

When Sharing is not a Good Idea

October 16, 2014 by Randall Craig

If you have spent any time on Facebook (and now, sadly, LinkedIn), you may have been the victim of over-sharing. You are subjected to pointless, and often narcissistic postings, often from people and organizations that should know better.


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Looking for Growth

October 16, 2014 by Randall Craig

Looking to grow your organization? If so, a key question is this: Where are all of the "new" zipcodes? The ones that live in different sectors and geographies? The ones who come from different cultural backgrounds and different generations? The first-time bums in seats?

read more

Landing Pages

October 16, 2014 by Randall Craig

$37 Billion: This is the amount that Google earned in 2011, 97% from advertising. Google's keyword-savvy Pay-per-click selling machine allows any organization (or person) to specify keywords, construct an ad, and specify how much they would pay for a click.



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Risky Business

October 16, 2014 by Randall Craig

We've all heard the horror stories of people whose identities have been stolen. Their bank accounts are wiped out, credit cards maxed out, and they feel terribly violated. Then after the "theft" has been discovered, they are faced with the hassle of rebuilding their financial reputation, one step at a time.

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16 Blog Topic Ideas

September 9, 2014 by Randall Craig

As an expert, writing a blog is a great way to demonstrate your knowledge and perspective. It helps prospective clients (or employers) understand how you think, and how you can solve their problems. read more

Repurpose or Repeat?

August 14, 2014 by Randall Craig

Have you ever considered how many ways there are to express one of your ideas? read more

Selling Products using Social Media

August 7, 2014 by Randall Craig

Forget likes, shares, retweets, and comments: how can you use Social Media to actually sell products? read more

Leaving a Market Behind

July 31, 2014 by Randall Craig

Have you ever slipped into the assumption that just about everything (and everyone) is fully connected over the social web? That a connection is one click away on the latest iPhone or Android smartphone? read more

108 ideaspace & Dufferin-Peel Catholic District School Board receive 2014 NSPRA Award of Merit

July 17, 2014 by Randall Craig

108 ideaspace and the Dufferin-Peel Catholic District School Board received national recognition for the website from the National School Public Relations Association (NSPRA). read more

Audience Assumptions

July 10, 2014 by Randall Craig

When I travelled to India a few years ago, it sensitized me to an assumption that writers and speakers too often make: that everyone understands what you mean to say. read more

Corporate Success Factors

July 3, 2014 by Randall Craig

It’s always easy to look at other organizations – or other people – and marvel at their incredible foresight, acumen, and investment. To look at some of the most successful companies [...] read more

Twitter Strategy (updated)

June 26, 2014 by Randall Craig

There are no shortage of discussions about Twitter, which is ironic, as each “Tweet” is at most 140 characters, the length of this sentence. read more

Is Social Networking supposed to sell?

June 19, 2014 by Randall Craig

Consider these Tipsheets: there are over 350 of them, and they certainly don’t “sell” anything. Each week, I give away a small nugget of information, and tie it to an immediate action. read more

Choosing your Focus

June 12, 2014 by Randall Craig

Do you attribute your success to your focus? Many people do – and in the spirit of “small focus... read more

Action Bulletin: Canada’s new Anti-Spam Law (CASL)

June 5, 2014 by Randall Craig

There is no doubt that SPAM – unwanted commercial electronic messages – is a major problem. It consumes internet bandwidth, clogs our inboxes, and saps productivity. read more

Reach out and Touch Someone: Web Contact Strategies

May 29, 2014 by Randall Craig

Have you ever gone to a website, and for whatever reason, felt the need to actually contact the organization? read more

Blog Cluster Strategy

May 23, 2014 by Randall Craig

“If you build it, he will come.” This quote, from the movie Field of Dreams, captures the hopes of many marketers: write great content on your blog, and an audience will be magically... read more

Seven Social Media Job Search Steps

May 15, 2014 by Randall Craig

Even from the most committed employees, one question comes up over and over again: how to use Social Media to find your next job. read more

Are Resumes Dead?

May 8, 2014 by Randall Craig

Does your LinkedIn profile surpass a paper resume? With the momentum clearly “social”, will your paper resume die? Or is it already dead? read more

New website enhances parent connection with Dufferin-Peel Catholic District School Board

May 6, 2014 by Randall Craig

The Dufferin-Peel Catholic District School Board has launched a new website that enhances connections for parents [...] read more

The LexBlog Network interview with Randall Craig: Building Relationships with Social Media

May 1, 2014 by Randall Craig

Randall Craig, president of 108 ideaspace, explains the focus on social media should be about creating real relationships in a recent interview with The LexBlog Network (LXBN TV). If you missed the interview, feel free to watch it here. read more

Viral Video Checklist

May 1, 2014 by Randall Craig

While there is no way to predict if your video will go viral, here are some practical tips that will improve your chances. read more

Social Media Measurement

April 24, 2014 by Randall Craig

Over the last year (or three), how much time have you spent Linking In, Tweeting, Facebooking, Blogging, and using other social tools? Is Social Media actually paying off? read more

Social Media Carrot and Stick

April 17, 2014 by Randall Craig

While corporations are trying to figure out how to use the Social Media carrot to entice customers to buy, customers are using a powerful Social Media stick to express disappointment and dissatisfaction. read more

Social Customer Service Strategy

April 10, 2014 by Randall Craig

Ever feel slighted, ignored, disenfranchised, “sold to”, taken for granted, or just plain commoditized? For many prospects, these feelings are what prevent a sale from taking place. They prevent repeat sales, prevent referrals, and encourage negative word-of-mouth. Clearly, great customer service – supported by great training and great management – are fundamental [...] read more

Social Media Tick Box

April 3, 2014 by Randall Craig

“We’ve got that covered” is a very satisfying thing to say when you are asked what your organization is doing in the area of Social Media. Sadly, our research, covering 400 different organizations across the country, shows this isn’t true. This year’s research on the same topic also appears to indicate a yawning gap. The question is why? read more

Crowdsourcing

March 27, 2014 by Randall Craig

How often have you run into a creative roadblock? Or you were stumped with a problem that you couldn’t figure out? When this happens, we are usually operating under a conventional wisdom that artificially closes the door to possibility. To break the block, one need only ask for help from ever-widening circles: colleagues, community, and the crowd. Crowdsourcing is the antithesis of conventional wisdom. read more

Marketing Insight: The Five Principles of Web Usability

March 20, 2014 by Randall Craig

Why are some sites just so frustrating to use? To answer this question, we need to look through the lens of the user experience designer – and their cousin, the marketing director. When sites are poorly put together, it is likely that the site has violated one of the five principles of web usability. read more

Social Networking Integration

March 6, 2014 by Randall Craig

Have you ever considered how some words (and technologies) are so important, yet in the fullness of time completely disappear? Buggy whips, Barrel makers (“coopers”), and Telex machines are but a few examples. Not fifteen years ago, the term “ebusiness” was popular, until people figured out that there was no such thing as ebusiness – just “business”. read more

Social Effectiveness: Not about me

February 26, 2014 by Randall Craig

The secret to successful networking, successful relationships, and successful selling is to remember that it’s not about you. If everyone had an "It's all about me" attitude, [...] read more

LinkedInvestment: Eight ways to improve your Social ROI

February 20, 2014 by Randall Craig

How satisfied are you with the return on your time investment? If you’re like most, then the answer is… you know you can do better. Here are eight practical ideas to improve your social media ROI [...] read more

Tools of the Trade

February 13, 2014 by Randall Craig

If you are reading this and profess to have some expertise in Social Media, then you may be offended by my next comment: it soon won’t matter, and your “expertise” is fast becoming irrelevant. read more

Back to Basics: Social Media

February 6, 2014 by Randall Craig

Wake up, wash, dress, and eat breakfast. Scan the headlines, scan LinkedIn, Facebook, Twitter, and Blog comments. Read and respond to comments in your communities. Then start the day. read more

Marketing Insight: From Landing Pages to Microsites

January 30, 2014 by Randall Craig

How many websites does your organization have? Of course there is the main site. Then there is the “old” site that includes all of the archival content. Then there are specialized microsites for various products [...] read more

Attraction and Conversion

January 23, 2014 by Randall Craig

Are you one of those thousands (millions?) who build a social profile, only to find that you have very few friends? Maybe you are one of those millions (or billions?) of businesses that have built a website, but have found that no one is calling? Or no one is buying? read more

New Year, New 108 ideaspace Website

January 14, 2014 by Randall Craig

We are pleased to kick-off 2014 with a fresh new website for the new year. There has been so much change over the last two years, so we decided to update our site as a "reference" for our clients and friends. read more

Your Daily Social Media Routine

January 9, 2014 by Randall Craig

How do you spend the first 20 minutes at the office each day? If you were in the 1970′s, you would spend the time reading the newspaper, then organizing your inbox, and finally looking at your calendar before “starting” your day. read more

Viewpoint: eBook Lawsuit? Next up is iCensorship

January 2, 2014 by Randall Craig

Consider the newest words entering our vocabulary: Kindle, eReader, Nook, iBooks, and Kobo. Let me add one more: iCensorship. If the stats are to be believed, our eBook purchases [...] read more

Insight Omni-Channel

December 26, 2013 by Randall Craig

How often do you research a product online, and then purchase it at the store? Or, check out the product at the store, and then use the internet to make the purchase? If so, you’re not alone. read more

A Real Connection

December 19, 2013 by Randall Craig

Think about what you do everyday: if you are in the majority, there is some period of time when you are “doing” social media. You may be checking your Facebook Wall to see what is up with your [...] read more

Information Thief

December 13, 2013 by Randall Craig

Are you an information thief? Have you ever plagiarized, pilfered, or “borrowed” someone else’s knowledge or reputation? read more

The Case Against Facebook

December 6, 2013 by Randall Craig

Catchy title, but it should have read The Case Against Social Media. Depending on how progressive your organization is, you probably have heard one of the following two party lines read more

Online Customer Service

November 22, 2013 by Randall Craig

How often are you disappointed by poor service? For most people, the answer is too often. The reasons for poor customer service range from poor hiring, ineffective [...] read more

Can You Ever Have Too Many Friends? (Yes)

November 18, 2013 by Randall Craig

Do you play the milestone game with your Social Media accounts? When you first sign up, you aim for ten connections. read more

Just in Time

October 28, 2013 by Randall Craig

What can the world of manufacturing teach us about Social Media, Marketing, and Stakeholder Engagement? On the face of it, not much, but look more closely, and there are two concepts that are surprisingly relevant: Continuous Improvement, and Just-in-Time. read more

Multi-snacking

October 17, 2013 by Randall Craig

When was the last time you ever gave anything (or anyone) your 100% complete, undivided attention? If you’re like most people – and you’re honest – it was probably a long, long, time ago. read more

Not Just Marketing

October 4, 2013 by Randall Craig

Too often it is the marketers, advertisers, PR folks, and others involved in the sales process who “own” social media within an organization. This isn’t surprising, but it is unfortunate. read more

Social Attention Span

September 27, 2013 by Randall Craig

How long is your attention span? How long is the attention span of your clients, colleagues, or kids? The conventional wisdom is that it is very short – 30 seconds – the length of a typical TV commercial. read more

Social Media Week Toronto 2013: Events at 108 ideaspace

September 12, 2013 by Randall Craig

We will be hosting two events for Social Media Week Toronto on Wednesday, September 25, 2013. We're proud to be chosen as a venue. read more

Three Marketing Models

August 23, 2013 by Randall Craig

Model One: One of the most powerful real-world networking techniques is called "give-to-get". You meet someone, find out what they're interested in, and then find a way to give it to them. If you do this periodically, eventually they will return the favour. read more

Tech note: SEO – DIY (Search Engine Optimization – Do It Yourself

August 15, 2013 by Randall Craig

There is no shortage of call centers working hard to sell SEO (Search Engine Optimization) services. Some of them are small fly-by-night operators, while others work at the venerable Yellow Pages.
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Social Media Crash Landing

August 1, 2013 by Randall Craig

Remember Y2K? There were no major computer crashes, but there was, just a few months later, a technology crash of a different sort when many Dot Com’s lost most of their market value. The market learned painfully that eyeballs didn’t pay the rent – revenue did. read more

Gutless and Spineless …

July 19, 2013 by Randall Craig

…and afraid of the marketplace of ideas. These are not exactly the attributes that most organizations (or people) aspire to. Yet most have a Social Media strategy that conveys precisely that. read more

Does Free Always Mean Free?

July 5, 2013 by Randall Craig

Beyond the embarrassing photos, new found friends, professional connections, and social gaming, there lurks a conflict – and conflict of interest – that most people know nothing about. read more

When Users Defect

June 13, 2013 by Randall Craig

Have you labored over your blog, Facebook, LinkedIn, or Twitter for years, only to suddenly find a huge drop in your traffic? As managers begin to probe the Return on Social Media Investment, an unexpected reversal is frustrating – and can [...] read more

17 Ways to Great Social Engagement

May 31, 2013 by Randall Craig

Have you ever been disappointed with the engagement level of your blog? Have you decided that this year something “better happen”, to make it all worthwhile? If so, you’re not alone. read more

Scenario Planning: Social Response Strategy

May 23, 2013 by Randall Craig

What do you do when you are disappointed with a product or service that you have purchased? Most people turn to the web: a quick check on Google [...] read more

Marketing Insight: Improving Web ROI

May 2, 2013 by Randall Craig

Does this sound familiar? You have a website (or two), a marketing budget, and a more than likely, a desire to grow. It doesn’t matter if growth is defined as more event registrations, newsletter sign-ups, leads, or transactions read more

Reflections from a Design Intern at 108 ideaspace

April 18, 2013 by Randall Craig

The morning of the first day at 108 ideaspace, my stomach turned with nerves – just like any other young designer’s would. Will they like me? Will they like my design? Will I fit into the office environment? Many graduating graphic design students worry about being able to properly produce the work that their professional […] read more

Content Marketing and Thought Leadership

April 4, 2013 by Randall Craig

One of the most important – and one of the newest – elements of a modern marketing strategy is Content Marketing.  The idea is that if your “content” is everywhere, then would-be clients would be easily attracted to you. Unfortunately, many marketers miss a crucial aspect of this: that the content must be valuable in […] read more

Top 10 Twitter Ideas for Events

March 28, 2013 by Randall Craig

Recently, I was asked specifically about the use of Twitter to promote and enhance an event. As I love sharing my ideas (especially with clients), I responded with a lengthy list of all the ways they could utilize this spectacular social platform. read more

Prospecting on LinkedIn

March 7, 2013 by Randall Craig

Most people have a LinkedIn profile.  And most people understand the importance that relationships play in building a business, making a sale, or getting the job.  But most people are mystified when it comes to using Social Media (and LinkedIn in particular) pro-actively. Of course, there are active strategies that are a play on content […] read more

108 Blog Carnival: Visual Content Marketing

February 28, 2013 by Randall Craig

Reading takes too much time. It is so much easier to flip through the pictures to get the gist than read the words.  This is the foundation of Visual Content Marketing.  Using crafted images to hold – for just a moment – the consumer’s fleeting attention. Impacting more than business, Visual Content Marketing caters to […] read more

Trust Over Time

February 22, 2013 by Randall Craig

How long does it take you to make a sale?  And is it faster when you use traditional marketing and sales techniques, or Social Media-based ones? In the traditional marketing and sales arena, advertising informs prospective customers about a product or service. Those that need it will show up and buy it. In the more […] read more

Finding Your Tribe

February 7, 2013 by Randall Craig

Do you actively seek out different opinions than your own, or unwittingly reinforce your personal world-view by only consuming “agreeable” content? While we may think it is the former – who doesn’t have the self-image of being open-minded – too often we live in a bubble. The promise of the social web was connection and […] read more

108 Blog Carnival: Building a Social Media Audience

January 31, 2013 by Randall Craig

Social media is the great equalizer in business – big and small can use it to promote, sell, and build their company. It’s that perfect wave that you ride out to deeper waters – where the whales are. Whether you’re ready for the deep end or not is a different story. But I digress. That […] read more

Baseline Capability and Campaigns

January 10, 2013 by Randall Craig

Have you ever been in a situation where despite your best efforts, you cannot make headway?  Or where you feel like a fish swimming upstream?  This inertia – resistance to the new – is a key reason why implementing change is so difficult.  It’s also why selling new products to clients or new ideas to […] read more

108 Blog Carnival: Twitter Chats

January 4, 2013 by Randall Craig

I love to see that little bird icon appear on the top left corner of my phone!  It means I have a tweet – a succinct message that interests or concerns me. I am extremely active on social media – partly because I love it and partly because it is my job. I have several […] read more

How great are you? Endorsements and Recommendations

December 13, 2012 by Randall Craig

How good are you, really? While we all may have our own (sometimes inflated) opinions of our greatness, the reality of our expertise – and our personal brand – is always defined by others. Social Media, for the first time ever, gives us the opportunity to find this out directly. Here are some ideas on […] read more

108 Blog Carnival: Getting found online

December 6, 2012 by Randall Craig

SEO (Search Engine Optimization) can generate a hailstorm of website visits if done correctly. And isn’t that what we all want? We want potential customers to find us on the Internet and be interested in our products or services. To get found more readily on the Internet, we need SEO. However, SEO is a strategy […] read more

47 Tough Social Media Questions

November 15, 2012 by Randall Craig

How does your organization decide to invest in Social Media? With all of the fluff being written on the topic, it isn’t surprising that finding a list to help executives make better decisions is tough.  Based on our experience advising clients, here is my contribution, with questions in no particular order: What are the competitors […] read more

108 Blog Carnival: How Pinteresting

November 1, 2012 by Randall Craig

The social site Pinterest is an unusual place to be – a virtual bulletin board of various pictures and images sorted by theme. Scanning people’s pictures on their virtual boards and pinning images to your own boards can leave you lost in a swirl of aesthetically pleasing photos. But this is not a frivolous game […] read more

Earning the Right

October 18, 2012 by Randall Craig

Have you ever felt that something was missing with your social media communications? That your Tweets, Posts, and Status updates were being disregarded – almost as if you are speaking to an empty auditorium? That you may have lots of “friends”, but it seems that they are more absent than friendly. Sadly, this is too […] read more

Blogging: A 108 Blog Carnival

October 4, 2012 by Randall Craig

The 108 Blog Carnival is a round-up of blog articles on a particular topic. It allows us to share varying perspectives and connect our readers to other bloggers across the web. This inaugural edition is all about blogging – go figure!       ‘The rat race’, isn’t that what we call it?  But it’s […] read more

Content Marketing and the Marketing Hierarchy of Trust

September 20, 2012 by Randall Craig

“I am great!  Really.  Truly great!  Really!” How many people (or organizations) have marketing strategies that boil down to self-serving claims of greatness?  (Too many.)  How effective are these LinkedIn profiles, ads, websites, TV commercials, or billboards?  (Not effective at all.) There is a trust hierarchy of marketing strategies: the higher the trust, the more […] read more

Social Choice: Ignore, Listen, Join, or Host

August 16, 2012 by Randall Craig

Think back to when you last bought a book – did you check the reviews on Amazon? When you last booked a hotel – did you check the hotel rankings?  There is an incredible conversation happening on the social web, and for the first time in history, there is transparency: these conversations are available.  The […] read more

Generation Gap

August 9, 2012 by Randall Craig

Look around: who are the Social Media go-to people in your office?  Look around again, and identify the people with the strongest business acumen.  In almost all organizations, the first group is younger, with-it hipsters, while the second group is typically much older.  Getting these groups on the same Social Media strategy page  can be […] read more

108 ideas

July 19, 2012 by Randall Craig

Many people have asked us where the name 108 ideaspace came from.  The truth is that naming an organization is actually quite challenging – think of the constraints: 1) It must represent the organization’s culture and way of doing business. 2) It must be memorable 3) It must mean good things phonetically, and it can’t […] read more

Crisis Communicator

July 2, 2012 by Randall Craig

When someone sends a nastygram directly to you via email, it’s easy to deal with them directly: there’s just one person. But in the Social Media world, that nastygram gets broadcast everywhere. And when others start repeating, retweeting, and adding to the message, the problem escalates further. Many organizations – and many individuals – have […] read more