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Social Media Strategy

Strategy

Driving Sales from Social Strategy

Yes, social media improves client or member engagement,  and brand awareness, but wouldn’t it be nice if Social Media could actually grow revenue as well? Here are four ways that

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Our Thinking

Social Media Measurement

Over the last year (or three), how much time have you spent Linking In, Tweeting, Facebooking, Blogging, and using other social tools? Is Social Media actually paying off?

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Our Thinking

Social Media Tick Box

“We’ve got that covered” is a very satisfying thing to say when you are asked what your organization is doing in the area of Social Media. Sadly, our research, covering 400 different organizations across the country, shows this isn’t true. This year’s research on the same topic also appears to indicate a yawning gap. The question is why?

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