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Marketing Automation

Generating ROI: The Other 95%

How do you determine the ROI on your marketing and sales investments? The standard formula is simple: divide the return, less investment, by the investment.

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Social Media

Social Infrastructure

Look around, and you are surrounded by advertisements: which ones catch your eye?  Likely, the ones that are the loudest.  Unfortunately, the race to the loudest

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Strategy

Persona Grata

When you are doing a major presentation, writing a blog, or posting on Twitter, how do you know whether what you say is hitting the

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Cyber Security

Protecting Your Digital Cargo

Every organization owns intellectual property: in fact, this recorded knowledge is often key evidence of expertise, capability, and fit. So if it is that valuable,

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