Thought Leadership

National Social Media Benchmarking Survey for Associations

CSAE Social Media Benchmarking and Best Practices

Associations and Not-for-profits make up – and touch – a large segment of our economy. Yet never before was there comprehensive benchmarking and best practices research on Social Media in the sector.

During the last quarter of 2011, 2012, and again in 2013 – our team (including Gerald Bramm of Bramm research) conducted research in this area on behalf of the Canadian Society of Association Executives. Hundreds of organizations participated in the study.

The 100+ page report answers a wide range of questions, from what Social Media sites associations are using (and intending to use), to what they are using them for, which are most productive, how they are resourced, ROI, and much, much more. CSAE Non-members can order the report at (CSAE members, please contact us for a special rate.)

Social Media Benchmarking and Best Practices Survey