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  • Websites: strategic assets or the newest commodity?

    Websites: strategic assets or the newest commodity?

    July-17-2018

    There is an old “joke” in the web development world that is both funny and sad:  What is the difference between a $20,000 website, a $200,000 website, and a $2 million one?  Answer:  The gullibility of the client. In 24 years of building websites, we have yet to meet a gullible client, which is why […]Read More

  • Bloated Websites: Transparency vs. Accessibility

    Bloated Websites: Transparency vs. Accessibility

    June-06-2018

    How often are you frustrated by websites that have so many pages, it is impossible to actually find anything? Unfortunately, this is all to common of a complaint.  Websites are often used as corporate dumping grounds for every bit of information from every new initiative, often spanning backwards into the decades.  And every time the website is […]Read More

  • So, what is “Digital Transformation”? 12 trends that are shaping the future

    So, what is “Digital Transformation”? 12 trends that are shaping the future

    May-30-2018

    In the field of Marketing, every few years there is a term that gains a lot of popularity. A few years ago everyone was talking about Social Media. And now, everyone is talking about Digital Transformation. Here are a few definitions of Digital Transformation that we often hear from our clients or our client say […]Read More

  • GDPR and you: Part 3

    GDPR and you: Part 3

    May-23-2018

    In our first two blog posts about GDPR, we covered what GDPR is, why it is important, and what some of the tactics are that you can use to ensure compliance, especially if you have a website and use Marketing Automation/Email Marketing Systems. In this post, we give you some guidelines around the updates to […]Read More

  • GDPR and you: Part 2

    GDPR and you: Part 2

    May-16-2018

    In our first post on GDPR, we covered what GDPR is and why you should not ignore it even if you don’t do business with EU citizens. In this post, we will make some tactical recommendations to ensure compliance. If you are new to GDPR, please refer to Part One. Recommendations for Email Marketing/Marketing Automation systems: […]Read More

  • GDPR and you: Part 1

    GDPR and you: Part 1

    May-09-2018

    The GDPR (General Data Protection Regulation) rules go into effect on May-25th. Do you know whether GDP applies to you or not? GDPR is all about how businesses worldwide collect, store, and monitor data of all types. Over the last number of years there has been an influx of technologies (Websites, CRMs, Email Marketing, Marketing […]Read More

 

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