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  • Re-looking at the rush to digital

    Re-looking at the rush to digital

    Does the trend to digital mean that traditional communications are effectively… dead?  That all of your traditional communication tools (newsletters, magazines, brochures, booklets, etc) are destined for the trash heap?  One only needs to look at the sorry plight of the newspaper business to see that the future doesn’t look rosy. The world has changed. Or have we […]Read More

  • Websites: strategic assets or the newest commodity?

    Websites: strategic assets or the newest commodity?

    There is an old “joke” in the web development world that is both funny and sad:  What is the difference between a $20,000 website, a $200,000 website, and a $2 million one?  Answer:  The gullibility of the client. In 24 years of building websites, we have yet to meet a gullible client, which is why […]Read More

  • Bloated Websites: Transparency vs. Accessibility

    Bloated Websites: Transparency vs. Accessibility

    How often are you frustrated by websites that have so many pages, it is impossible to actually find anything? Unfortunately, this is all to common of a complaint.  Websites are often used as corporate dumping grounds for every bit of information from every new initiative, often spanning backwards into the decades.  And every time the website is […]Read More

  • So, what is “Digital Transformation”? 12 trends that are shaping the future

    So, what is “Digital Transformation”? 12 trends that are shaping the future

    In the field of Marketing, every few years there is a term that gains a lot of popularity. A few years ago everyone was talking about Social Media. And now, everyone is talking about Digital Transformation. Here are a few definitions of Digital Transformation that we often hear from our clients or our client say […]Read More

  • GDPR and you: Part 3

    GDPR and you: Part 3

    In our first two blog posts about GDPR, we covered what GDPR is, why it is important, and what some of the tactics are that you can use to ensure compliance, especially if you have a website and use Marketing Automation/Email Marketing Systems. In this post, we give you some guidelines around the updates to […]Read More

  • GDPR and you: Part 2

    GDPR and you: Part 2

    In our first post on GDPR, we covered what GDPR is and why you should not ignore it even if you don’t do business with EU citizens. In this post, we will make some tactical recommendations to ensure compliance. If you are new to GDPR, please refer to Part One. Recommendations for Email Marketing/Marketing Automation systems: […]Read More

 

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