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Delivering strategy through web, mobile, social, and CRM.

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We solve problems and create the could-be.



Curious about how we think? Read our latest articles.

  • A Motivating Web Call to Action

    A Motivating Web Call to Action

    Have you ever been in a situation where someone has used a word that seemed wrong?  Or maybe out-of-place, suboptimal, or or ill-considered?  Each of these means something slightly different, and each tugs a slightly different emotional chord.  The words we choose have a direct impact on the recipient’s state of mind, and their motivation […]Read More

  • Generating ROI: The Other 95%

    Generating ROI: The Other 95%

    How do you determine the ROI on your marketing and sales investments? The standard formula is simple: divide the return, less investment, by the investment. A marketing campaign costs $1000, and reaches out to 1000 prospects. Five per cent of these respond, generating $1000 profit, for an ROI of zero: (1000-1000)/1000.  If the profit is […]Read More

  • Social Infrastructure

    Social Infrastructure

    Look around, and you are surrounded by advertisements: which ones catch your eye?  Likely, the ones that are the loudest.  Unfortunately, the race to the loudest is making it hard for anything to get through. One of the key reasons for corporate interest in Social Media is that it is a completely new channel, one with a volume […]Read More

  • Social Media Manners Matter

    Social Media Manners Matter

    There is so much written about what TO do with Social Media, there is so little written about what NOT to do. More than any other medium – telephone, written letters, email – Social Media is incredibly risky. Whatever you write can be broadcast worldwide, is archived forever, and can have an impact well beyond […]Read More

  • Risky Business: Identity Theft

    Risky Business: Identity Theft

    We’ve all heard the horror stories of people whose identities have been stolen. Their bank accounts are wiped out, credit cards maxed out, and they feel terribly violated. Then after the “theft” has been discovered, they are faced with the hassle of rebuilding their financial reputation, one step at a time. Too often, these people […]Read More

  • Persona Grata

    Persona Grata

    When you are doing a major presentation, writing a blog, or posting on Twitter, how do you know whether what you say is hitting the mark? And how can you improve the effectiveness of your message? One of the more clever techniques that marketers use for this purpose – and you can too – is […]Read More


Where Strategy, Technology, and Design Intersect

Branded web, mobile, social media and CRM solutions. Cutting edge, creative, and strategic.


The one-o-eight

A monthly compilation of our thought leadership and events. Register and we'll also send our SEO Reference Sheet.


Keynote Speeches & Workshops

We share our Social Media strategy knowledge with thousands across North America each year

  • Mar 11

    Queen's Conference on Business & Technology

  • Apr 5

    Ontario Long Term Care Association

  • Apr 7

    RGD Ontario

  • June 9

    CHF Canada

  • June 16

    CMC Thought Leadership Forum

  • June 21

    University of Guelph

  • July 7

    CSAE Summer Summit

  • August 26

    HRAI Annual Meeting

  • November 22

    PCMA Canadian Innovation Conference  


In the News

A selection of our more recent commentary or profile. (For immediate response to a story, please contact Randall Craig, at 416-256-7773 x101.)

  • Canadian Business (May 2016)
  • Financial Post Magazine (Mar 2016)
  • National Post (Nov 2015)
  • Globe and Mail (June 2015)
  • CJOB Radio (Aug 2015)

Read More Resources for Media



  • 2017

    Register for our 2017 webinar collection (Free)

    Our 2017 webinars focus on different facets of digital transformation, from disruption to thought leadership to digital growth hacking. Learn more

  • March 22, 2017

    Webinar: Launching an Agile Digital Organization

    Wednesday, March 22, 2017 at 12pm, noon ET. [Free]. The concept of Agile – with its user input, short cycles, and significant flexibility – has taken the tech world by storm.  But these same concepts can be applied throughout the organization – from management style, to marketing, to delivery. Learn more

  • April 19, 2017

    Webinar: Building your Digital Leadership Profile

    Wednesday, April 19, 2017 at 12pm, noon ET. From the digital town hall, to Twitter, Facebook, blogging, and YouTube, today's leaders have more tools at their disposal than ever before.  Yet how can they be used effectively, both for leadership profile, and for leadership itself? Learn more

SEO Reference Sheet


SEO Reference Sheet

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