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Curious about how we think? Read our latest articles.

  • Eight email marketing letters

    Eight email marketing letters

    Do you use email every day for marketing and outreach?  Not every email is the same – there are a number of different types, each with a different goal.  How many have you used?  Great marketers know that using the right stimulus at the right time will yield the desired results.  Using marketing emails inappropriately will only annoy the recipient – […]Read More

  • A Different Market Research

    A Different Market Research

    You invest in events, send out emails, educate, and send invoices. But how well do you really know your target audience? Beyond the basic demographics, perhaps not as well as you might think. Do you capture the answers to these questions? If asked to describe your organization to a third party, do you know what […]Read More

  • A Motivating Web Call to Action

    A Motivating Web Call to Action

    Have you ever been in a situation where someone has used a word that seemed wrong?  Or maybe out-of-place, suboptimal, or or ill-considered?  Each of these means something slightly different, and each tugs a slightly different emotional chord.  The words we choose have a direct impact on the recipient’s state of mind, and their motivation […]Read More

  • Generating ROI: The Other 95%

    Generating ROI: The Other 95%

    How do you determine the ROI on your marketing and sales investments? The standard formula is simple: divide the return, less investment, by the investment. A marketing campaign costs $1000, and reaches out to 1000 prospects. Five per cent of these respond, generating $1000 profit, for an ROI of zero: (1000-1000)/1000.  If the profit is […]Read More

  • Social Infrastructure

    Social Infrastructure

    Look around, and you are surrounded by advertisements: which ones catch your eye?  Likely, the ones that are the loudest.  Unfortunately, the race to the loudest is making it hard for anything to get through. One of the key reasons for corporate interest in Social Media is that it is a completely new channel, one with a volume […]Read More

  • Social Media Manners Matter

    Social Media Manners Matter

    There is so much written about what TO do with Social Media, there is so little written about what NOT to do. More than any other medium – telephone, written letters, email – Social Media is incredibly risky. Whatever you write can be broadcast worldwide, is archived forever, and can have an impact well beyond […]Read More

 

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