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What determines the confidence in your brand? Yes, the visual identity and what people see. And yes, the experience and interaction people have, both online and in the real world. And yes, the social media (and traditional media) buzz – both positive and negative. But there is another factor, hidden from most marketers, that can […]Read More
Does the trend to digital mean that traditional communications are effectively… dead? That all of your traditional communication tools (newsletters, magazines, brochures, booklets, etc) are destined for the trash heap? One only needs to look at the sorry plight of the newspaper business to see that the future doesn’t look rosy. The world has changed. Or have we […]Read More
There is an old “joke” in the web development world that is both funny and sad: What is the difference between a $20,000 website, a $200,000 website, and a $2 million one? Answer: The gullibility of the client. In 24 years of building websites, we have yet to meet a gullible client, which is why […]Read More
How often are you frustrated by websites that have so many pages, it is impossible to actually find anything? Unfortunately, this is all to common of a complaint. Websites are often used as corporate dumping grounds for every bit of information from every new initiative, often spanning backwards into the decades. And every time the website is […]Read More
In the field of Marketing, every few years there is a term that gains a lot of popularity. A few years ago everyone was talking about Social Media. And now, everyone is talking about Digital Transformation. Here are a few definitions of Digital Transformation that we often hear from our clients or our client say […]Read More
Do you use email every day for marketing and outreach? Not every email is the same – there are a number of different types, each with a different goal. How many have you used? Great marketers know that using the right stimulus at the right time will yield the desired results. Using marketing emails inappropriately will only annoy the recipient – […]Read More
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