CRM for non-profits and associations

A Client Relationship Management (CRM) is a system that acts like a virtual personal assistant for all the communications your nonprofit or association sends out. Here are just a few of the things it can do: 

• Contact segmentation – Sort contacts into groups by whatever demographic is important to your organization – age, location, membership level, donation frequency, class participation, etc. This allows you to send laser-focused messaging to your members, so they’re only getting messages they want, not impersonal blasts from a mailing list. 
• Engagement Scoring – A CRM can tell you at a glance which members are most active in the system – opening your emails, watching videos, etc. By knowing which members are most engaged, you’ll know to send them more offers for events, classes, and so forth.
• Activity Tracking – With just a few clicks, you’ll be able to see which of your members has interacted with an email, signed up for an event, made a donation, downloaded a form, etc.
• Internal Task Management –  Confirming appointments, sending “new member” information, collecting dues – all these things eat up your staff’s valuable time. A CRM can do all of these tasks and more, automatically.
• Email marketing – Got an event, class, donation drive, or retreat coming up and want to break signup records? We’ll be happy to create email campaigns that your CRM can send out in a flash, supercharging event participation.