What's up at 108
Ashish Malik named CEO of 108 ideaspace
[Toronto] – Ashish Malik has recently taken the helm as the new CEO of 108 Ideaspace, a digital marketing company for non-profits, associations and membership
Copywriting
11 Killer copywriting techniques
Here’s a question you don’t get asked every day: how much do you really know about writing? And more particularly, the craft of copywriting? Unless you do
Copywriting
Repurpose or Repeat?
Have you ever considered how many ways there are to express one of your ideas? Here’s a short list: A book A whitepaper A case
Copywriting
Remember First, Second, Third
Many blogs I read I don’t like – the posts have no interest to me. Have you ever read a blog posting or listened to a presentation
Strategy
7 COVID-19 tips for Associations
Covid-19 has taken the world by storm. During this crisis, what can your association do to thrive, not just survive? We all know this is
Strategy
Seven Disruptive Business Models
Do you see your website, CRM, social media, and other digital initiatives as a way to improve service levels, market your organization, or be a central part of
Cyber Security
Branding and Web Security
What determines the confidence in your brand? Yes, the visual identity and what people see. And yes, the experience and interaction people have, both online
Strategy
Re-looking at the rush to digital
Does the trend to digital mean that traditional communications are effectively… dead? That all of your traditional communication tools (newsletters, magazines, brochures, booklets, etc) are destined for the
Strategy
Websites: strategic assets or the newest commodity?
There is an old “joke” in the web development world that is both funny and sad: What is the difference between a $20,000 website, a
Web design/development
Bloated Websites: Transparency vs. Accessibility
How often are you frustrated by websites that have so many pages, it is impossible to actually find anything? Unfortunately, this is all to common
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