Our Thinking

Thought leadership drives innovation, and underpins our client work. Curious about how we think? Find out below.
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CRM/AMS

Software Costs in the Age of the Cloud

Software has a cost, but it may not be as clear as you may think. Yes, purchasing Excel may be straightforward, but what about CRM, Marketing Automation, a new financial system, or any other core database that requires collaboration across the organization?

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Strategy

Digital Governance

In the olden days, “digital” meant getting a computer on your desk, and learning how to use newfangled spreadsheets or word processing programs. At some point later, “digital” meant email.

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Copywriting

Repurpose or Repeat?

Have you ever considered how many ways there are to express one of your ideas? Here’s a short list: A book A whitepaper A case

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