Social Media
Social Infrastructure
Look around, and you are surrounded by advertisements: which ones catch your eye? Likely, the ones that are the loudest. Unfortunately, the race to the loudest
Social Media
Social Media Manners Matter
There is so much written about what TO do with Social Media, there is so little written about what NOT to do. More than any
Social Media
Social Media: Mitigate Unwanted Risk
No one wants to have a social media crisis on their hands. Does your organization have a policy or plan in place to manage your
Social Media
Lipstick on a Pig: Is this the new Social Media?
You may be one of those unlucky individuals who cannot “do” any social media at work. Not because you don’t know how, or don’t want
Social Media
Tools of the Trade
If you are reading this and profess to have some expertise in Social Media, then you may be offended by my next comment: it soon won’t matter, and your “expertise” is fast becoming irrelevant. Your long term career is in jeopardy, and your short term prospects are also questionable.
Social Media
The New Social Journalism
In the 1930s, there were two primary news sources: radio and the newspaper. They sent their correspondents around the world to gather news. These journalists would see and hear, verify and corroborate, investigate, and then expertly and objectively file their reports. The reader (or listener) would know that an editor provided oversight, and the publication (or radio station) stood behind the report.
Social Media
Social Media Planning: Editorial Calendar
[Free Download] How do you organize your Social Media activities? Most people have a system – whiteboards, excel documents, Google Calendar, or often, scraps of paper. Unfortunately, none of these are particularly effective, nor are they efficient. And they certainly don’t help you share your activities with your colleagues.
Social Media
Making the Customer Service Strategy Social
Ever feel slighted, ignored, disenfranchised, “sold to”, taken for granted, or just plain commoditized? For many prospects, these feelings are what prevent a sale from taking place. They prevent repeat sales, prevent referrals, and encourage negative word-of-mouth.
Social Media
Online Customer Service
The reasons for poor customer service range from poor hiring, ineffective (or invisible) training, poor attitude, and inadequate resourcing. Most customers don’t really care why – they’ll vote with their feet and leave.
Social Media
The Social Bubble: Finding Your Clan
Do you actively seek out different opinions than your own, or unwittingly reinforce your personal world-view by only consuming “agreeable” content?
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