Marketing Automation

Eight email marketing letters

Do you use email every day for marketing and outreach? Not every email is the same – there are a number of different types, each with a different

Generating ROI: The Other 95%

How do you determine the ROI on your marketing and sales investments? The standard formula is simple: divide the return, less investment, by the investment.

Marketing Automation

Loyalty and Referrals: Looking beyond the Relationship Chain

Relationships are integral to all aspects of our life, both personal and professional. Organizations cannot market a product or service without establishing a relationship founded on trust,

Marketing Automation

Marketing Automation: Nine Key Sequences

During the early years of the internet, building “the list” was a best practice for email marketing. Companies sent sales offers and buzz-worthy content to

Marketing Automation

Nurture-Marketing: No or “Not Yet”

Have you ever put in a proposal, or answered an enquiry about your products or services, and then waited patiently for their answer about the next step? While images of pulling petals off a daisy might come to mind (“He loves me, he loves me not”) the words that ultimate come back are either yes we want you, or no we don’t.

Marketing Automation

[Top 10 List] Content Marketing Planning

How is your content planning for the year coming along? Or, perhaps the plan is in place, but you are now looking at a blank page, with an old-fashioned case of writer’s block. Fear not, as we have collected the top ten posts on content creation and inbound marketing.