Marketing Automation
Eight email marketing letters
Do you use email every day for marketing and outreach? Not every email is the same – there are a number of different types, each with a different
Marketing Automation
Generating ROI: The Other 95%
How do you determine the ROI on your marketing and sales investments? The standard formula is simple: divide the return, less investment, by the investment.
Marketing Automation
Loyalty and Referrals: Looking beyond the Relationship Chain
Relationships are integral to all aspects of our life, both personal and professional. Organizations cannot market a product or service without establishing a relationship founded on trust,
Marketing Automation
Marketing Automation: Nine Key Sequences
During the early years of the internet, building “the list” was a best practice for email marketing. Companies sent sales offers and buzz-worthy content to
Marketing Automation
Nurture-Marketing: No or “Not Yet”
Have you ever put in a proposal, or answered an enquiry about your products or services, and then waited patiently for their answer about the next step? While images of pulling petals off a daisy might come to mind (“He loves me, he loves me not”) the words that ultimate come back are either yes we want you, or no we don’t.
Marketing Automation
[Top 10 List] Content Marketing Planning
How is your content planning for the year coming along? Or, perhaps the plan is in place, but you are now looking at a blank page, with an old-fashioned case of writer’s block. Fear not, as we have collected the top ten posts on content creation and inbound marketing.
Strategy
Content Marketing and Thought Leadership
One of the most important – and one of the newest – elements of a modern marketing strategy is Content Marketing. The idea is that
Social Media
108 Blog Carnival: Visual Content Marketing
Reading takes too much time. It is so much easier to flip through the pictures to get the gist than read the words. This is
Categories
- What's up at 108 (3)
- Strategy (32)
- Engagement (8)
- Web design/development (7)
- Social Media (36)
- CRM/AMS (2)
- Marketing Automation (8)
- Copywriting (12)
- Cyber Security (8)
- Our Thinking (180)
- Technology (4)
