No matter which profession your association serves, chances are that you’ve invested in targeted campaigns. Once you’ve created and run your campaign, the analysis begins.
Organizations tend to invest heavily in tasks known to provide a high return on investment. In the same light, many organizations spend resources to foster engagement
Last week’s blog post focused on the top eight factors in creating a great video. This week’s blog post takes it home, with practical advice gleaned from hosting 180 hours of Professionally Speaking TV, being interviewed hundreds of times in media, and filming 100s of short promo videos for clients.
You’ve created your own YouTube masterpiece, and after three weeks, it has 137 views. While the number is gratifying, if you’re like many first-time content producers, you are probably wondering how to improve the viewership… beyond 10,000. Or a million. Or ten million.