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Engagement

Engagement

Three Fundamental Factors that Generate Engagement

Organizations tend to invest heavily in tasks known to provide a high return on investment. In the same light, many organizations spend resources to foster engagement

Engagement

Fostering Relationships with your Stakeholders

To achieve a particular objective, organizations will often invest in a focused campaign. One that has a beginning, middle, and end. Its results can be measured and

Engagement

15 elements for creating great videos (Part 2)

Last week’s blog post focused on the top eight factors in creating a great video. This week’s blog post takes it home, with practical advice gleaned from hosting 180 hours of Professionally Speaking TV, being interviewed hundreds of times in media, and filming 100s of short promo videos for clients.

Engagement

15 elements for creating great videos (Part 1)

When it comes to video, it is better to be late to the game, than be an earlier adopter. The reason why? We are no longer in the age of expensive experimentation: you can learn from the experience of others – and their mistakes.

Engagement

A Synergistic Blogging Strategy

Many people are interested in blogging, particularly if they have special expertise. Yet, the precise subject of the blog usually eludes them. Choose the wrong subject, and you’re stuck with it, and because of Google, it sticks to you… forever.

Engagement

[Checklist] Creating a Viral Video

You’ve created your own YouTube masterpiece, and after three weeks, it has 137 views. While the number is gratifying, if you’re like many first-time content producers, you are probably wondering how to improve the viewership… beyond 10,000. Or a million. Or ten million.