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Copywriting

Copywriting

Repurpose or Repeat?

Have you ever considered how many ways there are to express one of your ideas? Here’s a short list: A book A whitepaper A case

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Maintaining social relevance
Copywriting

Social Relevance: Amplifying Your Message

No one cares about you – they care about how you can solve their problems. Write for your readers.

These two expressions epitomize the most important marketing (and social media) concept: relevance. How often have you seen a post, picture, tweet, or comment that adds zero value? Or where the signal-to-noise ratio is, well, noisy?

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Plagiarism
Copywriting

Preventing Plagiarism

Are you an information thief? Have you ever plagiarized, pilfered, or “borrowed” someone else’s knowledge or reputation? And has someone ever done this to you?

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108 ideaspace - customer service online
Copywriting

Writing for Results: 3 Blog Archetypes

Have you noticed that each magazine, newspaper, and TV news show has its own style? They do so because style builds brand equity with their target audience. But look underneath the glitz of style, these pros have structured each story almost exactly the same. They understand the power of the archetype.

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Copywriting

24 Branded Content Suggestions

Branded content can be loosely defined as content produced by an organization with two discrete (and overlapping) goals: to engage the ultimate content consumer, and to drive an organizational goal – often brand-building, competitive differentiation, or sales.

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