Copywriting

11 Killer copywriting techniques

Here’s a question you don’t get asked every day: how much do you really know about writing? And more particularly, the craft of copywriting? Unless you do

Copywriting

Repurpose or Repeat?

Have you ever considered how many ways there are to express one of your ideas? Here’s a short list: A book A whitepaper A case

Copywriting

Remember First, Second, Third

Many blogs I read I don’t like – the posts have no interest to me. Have you ever read a blog posting or listened to a presentation

Copywriting

Preventing Plagiarism

Are you an information thief? Have you ever plagiarized, pilfered, or “borrowed” someone else’s knowledge or reputation? And has someone ever done this to you?

Copywriting

Writing for Results: 3 Blog Archetypes

Have you noticed that each magazine, newspaper, and TV news show has its own style? They do so because style builds brand equity with their target audience. But look underneath the glitz of style, these pros have structured each story almost exactly the same. They understand the power of the archetype.

Copywriting

24 Branded Content Suggestions

Branded content can be loosely defined as content produced by an organization with two discrete (and overlapping) goals: to engage the ultimate content consumer, and to drive an organizational goal – often brand-building, competitive differentiation, or sales.