Software has a cost, but it may not be as clear as you may think. Yes, purchasing Excel may be straightforward, but what about CRM, Marketing Automation, a new financial system, or any other core database that requires collaboration across the organization?
The world is “shrinking” as a result of technology and the powerful connections and immediate interactions it permits us to carry out. With the world more
Often times, the greatest insights happen at the intersection of two areas, and this is certainly true of the intersection between marketing and business development. Typically, what lives here are leads.
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