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CASL Strategies: Express Consent and the New Reality of Email Marketing (Webinar Recording)

Do you send Emails, or use Social Media, as part of your marketing? Or do you plan to in the future? As of July 1st, draconian new legislation will come into force that will forever change how you use these tools. And if you are non-compliant, fines for individuals are over one million; for companies, over ten. In this webinar you will learn key activities that must be complete before July 1st, strategies for increasing express consent, and that double-opt in doesn’t equal express consent.