What we did:
The scope of this project includes branding, logo, and collateral (invite, poster, banners, PowerPoint template, newsletter, etc.).
The theme of ‘Inspire, Empower, Connect’ was translated and designed with a bilingual-friendly logo. Using a colour palette that was not distracting, but visually interesting, the logo was soft and overlapping text. The texture lent energy to the logo and created a simple and motivational appeal.