Blogging: A 108 Blog Carnival

The 108 Blog Carnival is a round-up of blog articles on a particular topic. It allows us to share varying perspectives and connect our readers to other bloggers across the web. This inaugural edition is all about blogging – go figure! ‘The rat race’, isn’t that what we call it?  But it’s becoming less of […]

Improving First Impressions – Online

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How would you judge an organization? One way would be to look at their website: How old is the content? How old is the design? How long does it take to load? Exceptions apart, website responsiveness can be an indicator of an organization’s ability (or inability) to keep the user (or client) in mind.  Responsiveness […]

Content Marketing and the Marketing Hierarchy of Trust

“I am great!  Really.  Truly great!  Really!” How many people (or organizations) have marketing strategies that boil down to self-serving claims of greatness?  (Too many.)  How effective are these LinkedIn profiles, ads, websites, TV commercials, or billboards?  (Not effective at all.) There is a trust hierarchy of marketing strategies: the higher the trust, the more […]

Social Choice: Ignore, Listen, Join, or Host

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Think back to when you last bought a book – did you check the reviews on Amazon? When you last booked a hotel – did you check the hotel rankings?  There is an incredible conversation happening on the social web, and for the first time in history, there is transparency: these conversations are available.  The […]

Generation Gap

Look around: who are the Social Media go-to people in your office?  Look around again, and identify the people with the strongest business acumen.  In almost all organizations, the first group is younger, with-it hipsters, while the second group is typically much older.  Getting these groups on the same Social Media strategy page  can be […]

108 ideas

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Many people have asked us where the name 108 ideaspace came from.  The truth is that naming an organization is actually quite challenging – think of the constraints: 1) It must represent the organization’s culture and way of doing business. 2) It must be memorable 3) It must mean good things phonetically, and it can’t […]

Crisis Communicator

When someone sends a nastygram directly to you via email, it’s easy to deal with them directly: there’s just one person. But in the Social Media world, that nastygram gets broadcast everywhere. And when others start repeating, retweeting, and adding to the message, the problem escalates further. Many organizations – and many individuals – have […]