THOUGHT LEADERSHIP

Blog Posts

10 ideas to grow your business in 2013

December 27, 2012 by Ashish Malik

As we step into 2013, take these 10 ideas to grow your business with you… Invest in Strategy: Strategy differentiates the good from the great. Think about the strategy and objectives before stepping into new initiatives e.g. we all know that getting referrals is great, however, in 2013, if you are still relying on “accidental” […] read more

How great are you? Endorsements and Recommendations

December 13, 2012 by Randall Craig

How good are you, really? While we all may have our own (sometimes inflated) opinions of our greatness, the reality of our expertise – and our personal brand – is always defined by others. Social Media, for the first time ever, gives us the opportunity to find this out directly. Here are some ideas on […] read more

108 Blog Carnival: Getting found online

December 6, 2012 by Randall Craig

SEO (Search Engine Optimization) can generate a hailstorm of website visits if done correctly. And isn’t that what we all want? We want potential customers to find us on the Internet and be interested in our products or services. To get found more readily on the Internet, we need SEO. However, SEO is a strategy […] read more

Social CRM: Establishing Strategy

November 22, 2012 by Ashish Malik

This post is going to answer some of the questions raised in my last post on driving customer engagement using Social CRM. With the customer at the center, Social CRM integrates with social media apps/tools like blogs, wikis, podcasts, and user communities. It can capture the emotional and behavioral insights of the customer. This intelligence […] read more

47 Tough Social Media Questions

November 15, 2012 by Randall Craig

How does your organization decide to invest in Social Media? With all of the fluff being written on the topic, it isn’t surprising that finding a list to help executives make better decisions is tough.  Based on our experience advising clients, here is my contribution, with questions in no particular order: What are the competitors […] read more

Three Ways to Humanize a Brand

November 8, 2012 by Despina

Part of my role as Partner and Creative Director at 108 ideaspace is to be on top of trends. When we think of trends, we typically think of fashion, but consumer trends are not just about fashion, what’s hot at the moment or  being part of the “in-crowd.” Learning about consumer trends is more about […] read more

108 Blog Carnival: How Pinteresting

November 1, 2012 by Randall Craig

The social site Pinterest is an unusual place to be – a virtual bulletin board of various pictures and images sorted by theme. Scanning people’s pictures on their virtual boards and pinning images to your own boards can leave you lost in a swirl of aesthetically pleasing photos. But this is not a frivolous game […] read more

Social CRM: From Management to Engagement

October 25, 2012 by Ashish Malik

In one of the professional development sessions at our (108 ideaspace) launch event last month, I talked about Social Media ROI: Using CRM to grow your business. Post-session, one of the attendees asked me a question: “CRMs have been around for over a decade, why do you think Social CRM is a breakthrough and something […] read more

Earning the Right

October 18, 2012 by Randall Craig

Have you ever felt that something was missing with your social media communications? That your Tweets, Posts, and Status updates were being disregarded – almost as if you are speaking to an empty auditorium? That you may have lots of “friends”, but it seems that they are more absent than friendly. Sadly, this is too […] read more

Subconscious Branding: Perfecting the experience

October 11, 2012 by Despina

I’m one of those people who loves to go out on the town. You can always find me checking out the newest hotspots – my favorites are restaurants. Why restaurants? You would think it would be the food – a darn good reason, but no, I love to go to restaurants to check out the […] read more