Reflections from a Design Intern at 108 ideaspace
The morning of the first day at 108 ideaspace, my stomach turned with nerves – just like any other young designer’s would. Will they like me? Will they like my design? Will I fit into the office environment? Many graduating graphic design students worry about being able to properly produce the work that their professional […]
Information Overload: Getting heard in a Noisy World
I recently returned from a wonderful week at Infusioncon in Phoenix, Arizona. What a conference it was … great speakers, great entrepreneurs and a great host (Infusionsoft) created a great environment.
Content Marketing and Thought Leadership
One of the most important – and one of the newest – elements of a modern marketing strategy is Content Marketing. The idea is that if your “content” is everywhere, then would-be clients would be easily attracted to you. Unfortunately, many marketers miss a crucial aspect of this: that the content must be valuable in […]
Top 10 Twitter Ideas for Events
Recently, I was asked specifically about the use of Twitter to promote and enhance an event. As I love sharing my ideas (especially with clients), I responded with a lengthy list of all the ways they could utilize this spectacular social platform.
Back to Basics: Market Segmentation
Who is your target market? Some common answers I have heard: everyone, all women/all men, every salesperson, every business owner, all accountants, all real estate agents etc. I do not disagree when my clients think that
Prospecting on LinkedIn
Most people have a LinkedIn profile. And most people understand the importance that relationships play in building a business, making a sale, or getting the job. But most people are mystified when it comes to using Social Media (and LinkedIn in particular) pro-actively. Of course, there are active strategies that are a play on content […]
108 Blog Carnival: Visual Content Marketing
Reading takes too much time. It is so much easier to flip through the pictures to get the gist than read the words. This is the foundation of Visual Content Marketing. Using crafted images to hold – for just a moment – the consumer’s fleeting attention. Impacting more than business, Visual Content Marketing caters to […]
Trust Over Time
How long does it take you to make a sale? And is it faster when you use traditional marketing and sales techniques, or Social Media-based ones? In the traditional marketing and sales arena, advertising informs prospective customers about a product or service. Those that need it will show up and buy it. In the more […]
Love at first “site”: 14 must haves for your website
Who doesn’t want their suspects, prospects and other website visitors to fall in love with their site? As in real life, first impressions matter. So, with that in mind, here are 14 must-haves for any website in 2013: Objective: What is the purpose of your website? Is it to sell your product or service or […]
Finding Your Tribe
Do you actively seek out different opinions than your own, or unwittingly reinforce your personal world-view by only consuming “agreeable” content? While we may think it is the former – who doesn’t have the self-image of being open-minded – too often we live in a bubble. The promise of the social web was connection and […]