Leaving a Market Behind

Have you ever slipped into the assumption that just about everything (and everyone) is fully connected over the social web? That a connection is one click away on the latest iPhone or Android smartphone?

Audience Assumptions

When I travelled to India a few years ago, it sensitized me to an assumption that writers and speakers too often make: that everyone understands what you mean to say.

Corporate Success Factors

It’s always easy to look at other organizations – or other people – and marvel at their incredible foresight, acumen, and investment. To look at some of the most successful companies […]

Twitter Strategy (updated)

There are no shortage of discussions about Twitter, which is ironic, as each “Tweet” is at most 140 characters, the length of this sentence.

Is Social Networking supposed to sell?

Consider these Tipsheets: there are over 350 of them, and they certainly don’t “sell” anything. Each week, I give away a small nugget of information, and tie it to an immediate action.

Choosing your Focus

Do you attribute your success to your focus? Many people do – and in the spirit of “small focus…

Blog Cluster Strategy

“If you build it, he will come.” This quote, from the movie Field of Dreams, captures the hopes of many marketers: write great content on your blog, and an audience will be magically…