Social Media: Going Out of Business

Before Social Media really took off, the number of tools for engaging stakeholders online was very, very small.  You could create a bulletin board on your site.  An interactive calculator. A “guestbook” (remember those?)  Or get people to sign up to a ListServ and participate in a discussion via email.  These all had one thing […]

Cutting Through the Digital Clutter

How much spam do you get in your email box each day? Probably too much. How many Social Media “updates” do you read each day? Probably too many. And how relevant are they? Not. In the past, the challenge that marketers faced – cutting through the clutter – was solved by shouting louder, and shouting […]

Social Infrastructure

Look around, and you are surrounded by advertisements: which ones catch your eye? Likely, the ones that are the loudest. Unfortunately, the race to the loudest is making it hard for anything to get through.

When Sharing is not a Good Idea

If you have spent any time on Facebook (and now, sadly, LinkedIn), you may have been the victim of over-sharing. You are subjected to pointless, and often narcissistic postings, often from people and organizations that should know better.

Looking for Growth

Looking to grow your organization? If so, a key question is this: Where are all of the “new” zipcodes? The ones that live in different sectors and geographies? The ones who come from different cultural backgrounds and different generations? The first-time bums in seats?

Landing Pages

$37 Billion: This is the amount that Google earned in 2011, 97% from advertising. Google’s keyword-savvy Pay-per-click selling machine allows any organization (or person) to specify keywords, construct an ad, and specify how much they would pay for a click.

Risky Business

We’ve all heard the horror stories of people whose identities have been stolen. Their bank accounts are wiped out, credit cards maxed out, and they feel terribly violated. Then after the “theft” has been discovered, they are faced with the hassle of rebuilding their financial reputation, one step at a time.

16 Blog Topic Ideas

As an expert, writing a blog is a great way to demonstrate your knowledge and perspective. It helps prospective clients (or employers) understand how you think, and how you can solve their problems.

Repurpose or Repeat?

Have you ever considered how many ways there are to express one of your ideas?

Selling Products using Social Media

Forget likes, shares, retweets, and comments: how can you use Social Media to actually sell products?