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Delivering strategy through web, mobile, social, and CRM.

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We solve problems and create the could-be.



Curious about how we think? Read our latest articles.

  • Risky Business: Identity Theft

    We’ve all heard the horror stories of people whose identities have been stolen. Their bank accounts are wiped out, credit cards maxed out, and they feel terribly violated. Then after the “theft” has been discovered, they are faced with the hassle of rebuilding their financial reputation, one step at a time. Too often, these people […]Read More

  • Persona Grata

    When you are doing a major presentation, writing a blog, or posting on Twitter, how do you know whether what you say is hitting the mark? And how can you improve the effectiveness of your message? One of the more clever techniques that marketers use for this purpose – and you can too – is […]Read More

  • Zoom Lens

    How do you solve problems? One way to do so is to use a zoom lens. If you’re like most people, at one time or another you’ve played around with a zoom lens. When you zoom out as much as you can, you see just about everything: you have an overview. Zoom in a bit, […]Read More

  • Big Data and Lead Scores

    Often times, the greatest insights happen at the intersection of two areas, and this is certainly true of the intersection between marketing and business development. Typically, what lives here are leads.Read More

  • Tools of the Trade

    If you are reading this and profess to have some expertise in Social Media, then you may be offended by my next comment: it soon won’t matter, and your “expertise” is fast becoming irrelevant. Your long term career is in jeopardy, and your short term prospects are also questionable.Read More

  • The New Social Journalism

    In the 1930s, there were two primary news sources: radio and the newspaper. They sent their correspondents around the world to gather news. These journalists would see and hear, verify and corroborate, investigate, and then expertly and objectively file their reports. The reader (or listener) would know that an editor provided oversight, and the publication (or radio station) stood behind the report. Read More


Where Strategy, Technology, and Design Intersect

Branded web, mobile, social media and CRM solutions. Cutting edge, creative, and strategic.


The one-o-eight

A monthly compilation of our thought leadership and events. Register and we'll also send our SEO Reference Sheet.


Keynote Speeches & Workshops

We share our Social Media strategy knowledge with thousands across North America each year

  • Mar 11

    Queen's Conference on Business & Technology

  • Apr 5

    Ontario Long Term Care Association

  • Apr 7

    RGD Ontario

  • June 9

    CHF Canada

  • June 16

    CMC Thought Leadership Forum

  • June 21

    University of Guelph

  • July 7

    CSAE Summer Summit

  • August 26

    HRAI Annual Meeting

  • November 22

    PCMA Canadian Innovation Conference  


In the News

A selection of our more recent commentary or profile. (For immediate response to a story, please contact Randall Craig, at 416-256-7773 x101.)

  • Canadian Business (May 2016)
  • Financial Post Magazine (Mar 2016)
  • National Post (Nov 2015)
  • Globe and Mail (June 2015)
  • CJOB Radio (Aug 2015)

Read More Resources for Media



  • 2016

    Register for our 2016 webinar collection (Free)

    Our 2016 webinars are all about leveraging your digital investment to gain traction in the marketplace of ideas. Make the most of 2016 — register for our full-year webinar collection and start seeing changes! Learn more

  • August 10, 2016

    Networking for Success

    Networking is not about schmoozing, and it isn't about collecting business cards. It's about growing your relationships so that others can help you achieve your goals. This session provides practical tips both for seasoned networking pros - and those who who hope to be. Learn more

  • September 14, 2016

    Building a Collaborative Culture 2.0

    Why is it no surprise when a transformative new system (CRM, SharePoint, etc) leads to disappointment? Or that people are resistant to its use? To effect real change - and to be competitive in the marketplace - requires powerful new systems - and a collaborative culture. This session provides practical tips on how to build that culture. Learn more

SEO Reference Sheet


SEO Reference Sheet

Register and we will send you our SEO Reference Sheet, along with The One-O-Eight, our monthly compilation of resources and event listings.