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Delivering strategy through web, mobile, social, and CRM.

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We solve problems and create the could-be.



Curious about how we think? Read our latest articles.

  • Zoom Lens

    How do you solve problems? One way to do so is to use a zoom lens. If you’re like most people, at one time or another you’ve played around with a zoom lens. When you zoom out as much as you can, you see just about everything: you have an overview. Zoom in a bit, […]Read More

  • Big Data and Lead Scores

    Often times, the greatest insights happen at the intersection of two areas, and this is certainly true of the intersection between marketing and business development. Typically, what lives here are leads.Read More

  • Tools of the Trade

    If you are reading this and profess to have some expertise in Social Media, then you may be offended by my next comment: it soon won’t matter, and your “expertise” is fast becoming irrelevant. Your long term career is in jeopardy, and your short term prospects are also questionable.Read More

  • The New Social Journalism

    In the 1930s, there were two primary news sources: radio and the newspaper. They sent their correspondents around the world to gather news. These journalists would see and hear, verify and corroborate, investigate, and then expertly and objectively file their reports. The reader (or listener) would know that an editor provided oversight, and the publication (or radio station) stood behind the report. Read More

  • Social Relevance: Amplifying Your Message

    No one cares about you – they care about how you can solve their problems. Write for your readers. These two expressions epitomize the most important marketing (and social media) concept: relevance. How often have you seen a post, picture, tweet, or comment that adds zero value? Or where the signal-to-noise ratio is, well, noisy?Read More

  • Doing What You’re “Built” For

    Why are some things easier to do, and others so hard? Yes, knowledge is important – but this can be improved through training. Yes, attitude is crucial: if you don’t enjoy doing something, there is little intrinsic incentive for doing a great job. And since attitude is infectious, your attitude will impact those around you. But putting knowledge and attitude aside, is there another factor that determines performance? Read More


Where Strategy, Technology, and Design Intersect

Branded web, mobile, social media and CRM solutions. Cutting edge, creative, and strategic.


The one-o-eight

A monthly compilation of our thought leadership and events. Register and we'll also send our SEO Reference Sheet.


Keynote Speeches & Workshops

We share our Social Media strategy knowledge with thousands across North America each year

  • Mar 11

    Queen's Conference on Business & Technology

  • Apr 5

    Ontario Long Term Care Association

  • Apr 7

    RGD Ontario

  • June 9

    CHF Canada

  • June 16

    CMC Thought Leadership Forum

  • June 21

    University of Guelph

  • July 7

    CSAE Summer Summit

  • August 26

    HRAI Annual Meeting

  • November 22

    PCMA Canadian Innovation Conference  


In the News

A selection of our more recent commentary or profile. (For immediate response to a story, please contact Randall Craig, at 416-256-7773 x101.)

  • Canadian Business (May 2016)
  • Financial Post Magazine (Mar 2016)
  • National Post (Nov 2015)
  • Globe and Mail (June 2015)
  • CJOB Radio (Aug 2015)

Read More Resources for Media



  • 2016

    Register for our 2016 webinar collection (Free)

    Our 2016 webinars are all about leveraging your digital investment to gain traction in the marketplace of ideas. Make the most of 2016 — register for our full-year webinar collection and start seeing changes! Learn more

  • July 12, 2016

    A Pro Speakers Guide to Presentations

    Why are some presentations memorable and action-oriented, and others so dry and flat?  How do you most effectively connect with the audience, whether it be a small group meeting or larger audience?  And how about the practical: should you memorize your speech Learn more

SEO Reference Sheet


SEO Reference Sheet

Register and we will send you our SEO Reference Sheet, along with The One-O-Eight, our monthly compilation of resources and event listings.