Social Choice: Ignore, Listen, Join, or Host

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Think back to when you last bought a book – did you check the reviews on Amazon? When you last booked a hotel – did you check the hotel rankings?  There is an incredible conversation happening on the social web, and for the first time in history, there is transparency: these conversations are available.  The […]

Generation Gap

Look around: who are the Social Media go-to people in your office?  Look around again, and identify the people with the strongest business acumen.  In almost all organizations, the first group is younger, with-it hipsters, while the second group is typically much older.  Getting these groups on the same Social Media strategy page  can be […]