Social Choice: Ignore, Listen, Join, or Host
Think back to when you last bought a book – did you check the reviews on Amazon? When you last booked a hotel – did you check the hotel rankings? There is an incredible conversation happening on the social web, and for the first time in history, there is transparency: these conversations are available. The […]
Generation Gap
Look around: who are the Social Media go-to people in your office? Look around again, and identify the people with the strongest business acumen. In almost all organizations, the first group is younger, with-it hipsters, while the second group is typically much older. Getting these groups on the same Social Media strategy page can be […]