Blog Posts

Improving First Impressions – Online

September 27, 2012 by Ashish Malik

How would you judge an organization? One way would be to look at their website: How old is the content? How old is the design? How long does it take to load? Exceptions apart, website responsiveness can be an indicator of an organization’s ability (or inability) to keep the user (or client) in mind.  Responsiveness […] read more

Content Marketing and the Marketing Hierarchy of Trust

September 20, 2012 by Randall Craig

“I am great!  Really.  Truly great!  Really!” How many people (or organizations) have marketing strategies that boil down to self-serving claims of greatness?  (Too many.)  How effective are these LinkedIn profiles, ads, websites, TV commercials, or billboards?  (Not effective at all.) There is a trust hierarchy of marketing strategies: the higher the trust, the more […] read more