THOUGHT LEADERSHIP

Blog Posts

Social CRM: Establishing Strategy

November 22, 2012 by Ashish Malik

This post is going to answer some of the questions raised in my last post on driving customer engagement using Social CRM. With the customer at the center, Social CRM integrates with social media apps/tools like blogs, wikis, podcasts, and user communities. It can capture the emotional and behavioral insights of the customer. This intelligence […] read more

47 Tough Social Media Questions

November 15, 2012 by Randall Craig

How does your organization decide to invest in Social Media? With all of the fluff being written on the topic, it isn’t surprising that finding a list to help executives make better decisions is tough.  Based on our experience advising clients, here is my contribution, with questions in no particular order: What are the competitors […] read more

Three Ways to Humanize a Brand

November 8, 2012 by Despina

Part of my role as Partner and Creative Director at 108 ideaspace is to be on top of trends. When we think of trends, we typically think of fashion, but consumer trends are not just about fashion, what’s hot at the moment or  being part of the “in-crowd.” Learning about consumer trends is more about […] read more

108 Blog Carnival: How Pinteresting

November 1, 2012 by Randall Craig

The social site Pinterest is an unusual place to be – a virtual bulletin board of various pictures and images sorted by theme. Scanning people’s pictures on their virtual boards and pinning images to your own boards can leave you lost in a swirl of aesthetically pleasing photos. But this is not a frivolous game […] read more