THOUGHT LEADERSHIP

Blog Posts

108 Blog Carnival: Building a Social Media Audience

January 31, 2013 by Randall Craig

Social media is the great equalizer in business – big and small can use it to promote, sell, and build their company. It’s that perfect wave that you ride out to deeper waters – where the whales are. Whether you’re ready for the deep end or not is a different story. But I digress. That […] read more

Colour of the Year (2013)

January 24, 2013 by Despina

Have you ever walked into a mall and it seemed every store had the same colour blouse scarf, cushion or chair? Why do all of a sudden you seem to see the same colour everywhere? In reality, world event, shape the colours we connect with. A popular sporting event, a new cuisine, people’s status, new […] read more

Anatomy of the Lead Capture Process

January 17, 2013 by Ashish Malik

How much traffic does your website gets every month? Let’s pick an easy number- say 1,000. And let’s say 65% of the visitors are unique (new visitors). So you have 650 visitors to your website every month. Some of these may be coming through organic search, others through advertisements on Google and Social Media and […] read more

Baseline Capability and Campaigns

January 10, 2013 by Randall Craig

Have you ever been in a situation where despite your best efforts, you cannot make headway?  Or where you feel like a fish swimming upstream?  This inertia – resistance to the new – is a key reason why implementing change is so difficult.  It’s also why selling new products to clients or new ideas to […] read more

108 Blog Carnival: Twitter Chats

January 4, 2013 by Randall Craig

I love to see that little bird icon appear on the top left corner of my phone!  It means I have a tweet – a succinct message that interests or concerns me. I am extremely active on social media – partly because I love it and partly because it is my job. I have several […] read more