THOUGHT LEADERSHIP

Blog Posts

Top 10 Twitter Ideas for Events

March 28, 2013 by Randall Craig

Recently, I was asked specifically about the use of Twitter to promote and enhance an event. As I love sharing my ideas (especially with clients), I responded with a lengthy list of all the ways they could utilize this spectacular social platform. read more

Back to Basics: Market Segmentation

March 14, 2013 by Ashish Malik

Who is your target market? Some common answers I have heard: everyone, all women/all men, every salesperson, every business owner, all accountants, all real estate agents etc. I do not disagree when my clients think that read more

Prospecting on LinkedIn

March 7, 2013 by Randall Craig

Most people have a LinkedIn profile.  And most people understand the importance that relationships play in building a business, making a sale, or getting the job.  But most people are mystified when it comes to using Social Media (and LinkedIn in particular) pro-actively. Of course, there are active strategies that are a play on content […] read more