Top 10 Twitter Ideas for Events

Recently, I was asked specifically about the use of Twitter to promote and enhance an event. As I love sharing my ideas (especially with clients), I responded with a lengthy list of all the ways they could utilize this spectacular social platform.

Back to Basics: Market Segmentation

Who is your target market? Some common answers I have heard: everyone, all women/all men, every salesperson, every business owner, all accountants, all real estate agents etc. I do not disagree when my clients think that

Prospecting on LinkedIn

Most people have a LinkedIn profile.  And most people understand the importance that relationships play in building a business, making a sale, or getting the job.  But most people are mystified when it comes to using Social Media (and LinkedIn in particular) pro-actively. Of course, there are active strategies that are a play on content […]