THOUGHT LEADERSHIP

Blog Posts

Three Marketing Models

August 23, 2013 by Randall Craig

Model One: One of the most powerful real-world networking techniques is called "give-to-get". You meet someone, find out what they're interested in, and then find a way to give it to them. If you do this periodically, eventually they will return the favour. read more

Tech note: SEO – DIY (Search Engine Optimization – Do It Yourself

August 15, 2013 by Randall Craig

There is no shortage of call centers working hard to sell SEO (Search Engine Optimization) services. Some of them are small fly-by-night operators, while others work at the venerable Yellow Pages.
read more

Social Media Crash Landing

August 1, 2013 by Randall Craig

Remember Y2K? There were no major computer crashes, but there was, just a few months later, a technology crash of a different sort when many Dot Com’s lost most of their market value. The market learned painfully that eyeballs didn’t pay the rent – revenue did. read more