Blog Posts

Social Effectiveness: Not about me

February 26, 2014 by Randall Craig

The secret to successful networking, successful relationships, and successful selling is to remember that it’s not about you. If everyone had an "It's all about me" attitude, [...] read more

LinkedInvestment: Eight ways to improve your Social ROI

February 20, 2014 by Randall Craig

How satisfied are you with the return on your time investment? If you’re like most, then the answer is… you know you can do better. Here are eight practical ideas to improve your social media ROI [...] read more

Tools of the Trade

February 13, 2014 by Randall Craig

If you are reading this and profess to have some expertise in Social Media, then you may be offended by my next comment: it soon won’t matter, and your “expertise” is fast becoming irrelevant. read more

Back to Basics: Social Media

February 6, 2014 by Randall Craig

Wake up, wash, dress, and eat breakfast. Scan the headlines, scan LinkedIn, Facebook, Twitter, and Blog comments. Read and respond to comments in your communities. Then start the day. read more