THOUGHT LEADERSHIP

Blog Posts

Social Infrastructure

October 16, 2014 by Randall Craig

Look around, and you are surrounded by advertisements: which ones catch your eye? Likely, the ones that are the loudest. Unfortunately, the race to the loudest is making it hard for anything to get through.

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When Sharing is not a Good Idea

October 16, 2014 by Randall Craig

If you have spent any time on Facebook (and now, sadly, LinkedIn), you may have been the victim of over-sharing. You are subjected to pointless, and often narcissistic postings, often from people and organizations that should know better.


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Looking for Growth

October 16, 2014 by Randall Craig

Looking to grow your organization? If so, a key question is this: Where are all of the "new" zipcodes? The ones that live in different sectors and geographies? The ones who come from different cultural backgrounds and different generations? The first-time bums in seats?

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Landing Pages

October 16, 2014 by Randall Craig

$37 Billion: This is the amount that Google earned in 2011, 97% from advertising. Google's keyword-savvy Pay-per-click selling machine allows any organization (or person) to specify keywords, construct an ad, and specify how much they would pay for a click.



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Risky Business

October 16, 2014 by Randall Craig

We've all heard the horror stories of people whose identities have been stolen. Their bank accounts are wiped out, credit cards maxed out, and they feel terribly violated. Then after the "theft" has been discovered, they are faced with the hassle of rebuilding their financial reputation, one step at a time.

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