Blog Posts

Speaking of Language

November 11, 2014 by Randall Craig

I once worked for a brilliant leader… whose mother tongue wasn’t English. To my horror, I discovered that he didn’t always understand every word that I spoke or wrote. With increased diversity and a more global business environment, expect this to happen more and more frequently. The challenge selling a concept to a non-fluent person […] read more

Social Media: Going Out of Business

November 11, 2014 by Randall Craig

Before Social Media really took off, the number of tools for engaging stakeholders online was very, very small.  You could create a bulletin board on your site.  An interactive calculator. A “guestbook” (remember those?)  Or get people to sign up to a ListServ and participate in a discussion via email.  These all had one thing […] read more

Cutting Through the Digital Clutter

November 11, 2014 by Randall Craig

How much spam do you get in your email box each day? Probably too much. How many Social Media “updates” do you read each day? Probably too many. And how relevant are they? Not. In the past, the challenge that marketers faced – cutting through the clutter – was solved by shouting louder, and shouting […] read more