THOUGHT LEADERSHIP

Blog Posts

Time for a Twitter Wall?

February 20, 2015 by Randall Craig

Have you ever been responsible for a meeting and a conference, and you’ve thought to yourself – or you’ve been told – that it is time that your meeting incorporates Twitter?  Or the young keener in your office has assured you that doing so is actually quite easy – just set up a Twitter wall.  […] read more

Cut Marketing Costs? Mission Possible

February 6, 2015 by Randall Craig

Most entrepreneurs have a secret that most larger organizations have sadly forgotten:  Cut your costs and you’ll make more money.   And in no other area is this more true than in the area of marketing.  Why is this? 1) Momentum of the past:  If traditional advertising and promotion have always worked, then doing more of […] read more

Built for it

February 6, 2015 by Randall Craig

Why are some things easier to do, and others so hard? Yes, knowledge is important – but this can be improved through training. Yes, attitude is crucial: if you don’t enjoy doing something, there is little intrinsic incentive for doing a great job. And since attitude is infectious, your attitude will impact those around you. […] read more