Blog Posts

Social Strategies

March 12, 2015 by Randall Craig

Most organizations invest in their social footprint.  They start with a strategy, then execute it, monitor it, and if they are good, they feed these results back into the strategy.  A feedback loop is critical, as it both injects market knowledge into the organization, and enables continuous improvement. Unfortunately, this loop can also introduce a […] read more

Powerful Posts or Contrived Conversations

March 10, 2015 by Randall Craig

Nobody asked me to write this post, but it is an exceptionally powerful one. Have you noticed that many (most?) Social Media posts by organizations seem contrived? They are sales-focused, or narcissistic, or they’re trying just a bit too hard to be friendly.  It is someone’s day job – a “community manager”  to increase likes, […] read more