THOUGHT LEADERSHIP

Blog Posts

Our Indelible Digital History

May 26, 2015 by Randall Craig

What happens in Vegas, stays in Vegas – and what happens on the web, stays there forever.  Yet even when files are deleted from the server (which they often are not) the content is always available, if only you know where to look. Before answering the questions of how and where, consider the question why: […] read more

Outpacing the Competition

May 19, 2015 by Randall Craig

Two people walk into the campground office. The park ranger warns that there are bears – and that it is dangerous. The first camper quickly replies – “that won’t be a problem”. The ranger says, “I hope you can run fast – very fast”.  “Not really,” the camper replied. “But I am faster than the […] read more

Content Pricing: Free or Fee?

May 12, 2015 by Randall Craig

You may have considered how content can be used to attract new members, new clients, or new partners.  But for all of the talk about Inbound Marketing, you are stopped by two simple questions:  If the content is so valuable, why should we give it away for free?  And if it isn’t valuable, then why […] read more

Social Media Checks and Balances

May 5, 2015 by Randall Craig

There has always been a fringe element in society; and now, Social Media has provided an unwitting channel to help advance their agendas.  Short of regulating Social Media explicitly, can anything be done about it? In the traditional channels, there have long been built-in checks-and-balances to prevent abuse. With so few TV and Radio stations, […] read more