THOUGHT LEADERSHIP

Blog Posts

Six Social Media Insights

August 25, 2015 by Randall Craig

If you are ahead of the curve in your social media and web strategy, you know there is no magic bullet: your days are spent making minor changes to improve SEO, more minor changes to improve on-page conversion, and a-b testing to improve email response rates. Once each year, however, it makes sense to rise above the weeds, and consider the new. read more

Flexible Focus

August 13, 2015 by Randall Craig

Do you attribute your success to your focus? Many people do – and in the spirit of “small focus – small success/strong focus – great success” many people are focused on… greater focus. But is there a downside? read more

LinkedIn Leverage: Curating Your Profile

August 11, 2015 by Randall Craig

Are you befuddled whenever a new “feature” gets added to your favourite Social Media site? Or are you excited about the possibility that the new feature may unlock for you? The Endorsement feature of LinkedIn holds fascinating possibilities, but unlike every other part of your profile, it is the one that is completely beyond your control. read more

Driving Success

August 4, 2015 by Randall Craig

It’s always easy to look at other organizations – or other people – and marvel at their incredible foresight, acumen, and investment. To look at some of the most successful companies and their products – Apple and Google come to mind – and say “They were just lucky” is too easy, and unlikely.
read more