Cultivating Credibility: Trust Takes Time
How long does it take to make a sale? And is it faster using traditional marketing and sales techniques, or Social Media-based ones?
Our Indelible Digital History
What happens in Vegas, stays in Vegas – and what happens on the web, stays there forever. Yet even when files are deleted from the server (which they often are not) the content is always available, if only you know where to look. Before answering the questions of how and where, consider the question why: […]
Outpacing the Competition
Two people walk into the campground office. The park ranger warns that there are bears – and that it is dangerous. The first camper quickly replies – “that won’t be a problem”. The ranger says, “I hope you can run fast – very fast”. “Not really,” the camper replied. “But I am faster than the […]
Content Pricing: Free or Fee?
You may have considered how content can be used to attract new members, new clients, or new partners. But for all of the talk about Inbound Marketing, you are stopped by two simple questions: If the content is so valuable, why should we give it away for free? And if it isn’t valuable, then why […]
Social Media Checks and Balances
There has always been a fringe element in society; and now, Social Media has provided an unwitting channel to help advance their agendas. Short of regulating Social Media explicitly, can anything be done about it? In the traditional channels, there have long been built-in checks-and-balances to prevent abuse. With so few TV and Radio stations, […]
Celebrating Talent – Celebrating with our Clients
Last week, we were thrilled that work we did for our client, The Canadian Chiropractic Association, was recognized in the finals for the 2015 Canadian Regional Design Awards. The Redgee Awards recognizes homegrown Canadian talent from across the country. Applicants were judged by region and recognized for their work in a variety of categories including […]
Keeping Your Blog Relevant
How often do you read a blog post that was just not relevant? Or from the blog writer’s perspective, how do you make sure that your content is relevant, makes a difference, and achieves its objectives? At a high level, there are three key steps that need to take place: Define the audience. Who are […]
Creating Space for Creativity
How can you be your most creative? Google the topic and you will find millions of pages with an answer. Some will say you are “born” with it. Others will say it is a matter of following a process. And others will claim it is a matter of using a secret sauce formula, which, when […]
Social Strategies
Most organizations invest in their social footprint. They start with a strategy, then execute it, monitor it, and if they are good, they feed these results back into the strategy. A feedback loop is critical, as it both injects market knowledge into the organization, and enables continuous improvement. Unfortunately, this loop can also introduce a […]
Powerful Posts or Contrived Conversations
Nobody asked me to write this post, but it is an exceptionally powerful one. Have you noticed that many (most?) Social Media posts by organizations seem contrived? They are sales-focused, or narcissistic, or they’re trying just a bit too hard to be friendly. It is someone’s day job – a “community manager” to increase likes, […]